What are the responsibilities and job description for the Director - Healthcare position at BRG Communications?
Director – Healthcare
BRG Communications is a certified woman-owned, public relations agency, focused on addressing critical health and social issues, strengthening brand reputation, building awareness and driving positive change. Our collaborative team has a proven track record for creative planning, successful implementation, best-in-class service and exceptional results.
BRG is recognized as an Elite 100 agency by PRNews and has recently been certified as a Great Place to Work ®. From our robust benefits to our flexible work style to our numerous fun perks, we focus on making life better at BRG. Our work is meaningful and makes a true impact every day. At BRG, success is where top talent meets quality clients. We focus on making life Better @ BRG.
We are currently seeking a seasoned communications professional for the position of Healthcare Director.
Our ideal new team member would have:
- 10-12 years of experience including agency (required) with focus on healthcare, pharmaceuticals/medical device, digital health, diagnostics or patient advocacy communications. Experience in health equity and reaching underserved populations is a plus.
Proven track record and ability to:
- Partner with agency leadership to develop and manage client engagements including planning, creative concepts, day to day execution, evaluation, staffing, budgets and timelines
- Distill complex scientific data into actionable messages for key audiences (HCPs, media, influencers, patients/caregivers)
- Write and promote scientific data releases around clinical studies, guidelines and FDA/EMEA/CMS milestones
- Offer clients a deep understanding of overall healthcare media, patient advocacy and influencer landscape
- Leverage key healthcare milestones including presentations at medical congresses/scientific sessions and peer-review journal publications to trade and national consumer media
- Create healthcare focused patient education campaigns as well as initiatives focused on reaching healthcare providers to influence clinical decision making and referral pathways
- Showcase understanding of the healthcare landscape and regulations to inform social media content and digital activations including branded and unbranded initiatives, guidelines for pre-approved products and proper use of disclosures
- Demonstrate strong verbal and written communications skills including content development such as bylines, Op/Eds, video scripts, PSAs
- Manage client programs, timelines, team deliverables, budgets and quarterly planning to exceed client expectations and goals.