Marketing Director

Description

GENERAL DESCRIPTION OF POSITION

The Marketing Director serves as a key member of Brighton Center's marketing department, which functions as a strategic engine for organizational growth encompassing numerous specialized functions that work together to build brand value, generate demand, and support revenue objectives. This hands-on role executes comprehensive marketing strategies through exceptional project management, content creation, and multi-channel campaign implementation across our full-service marketing operation. The Director will play a critical role in annual strategic initiative to centralize all marketing communications within the marketing department, ensuring consistent brand management and optimized results across all programs and departments. Working under the direction of the Chief Marketing Officer, the Director transforms strategic vision into tactical execution across integrated marketing functions including strategic brand management, digital marketing ecosystems, traditional marketing communications, creative services coordination, sales enablement, donor experience management, internal marketing initiatives, and marketing operations analytics. This position requires strong writing, design, and analytical skills combined with deep nonprofit marketing expertise to manage our comprehensive marketing technology stack and deliver measurable results. The Director will supervise a Marketing Coordinator, manage the marketing budget, and lead the development and launch of our internal communications strategy and digital community platform. The ideal candidate excels at juggling competing priorities across multiple specialized functions while maintaining brand governance standards and building engaged communities that advance Brighton Center's mission. 

ESSENTIAL FUNCTIONS 

Strategic Brand Management & Campaign Execution 25% 

• Execute brand governance initiatives ensuring consistency across all touchpoints while maintaining brand equity and supporting the centralization of all marketing communications

• Plan and manage integrated marketing campaigns in Asana that span digital ecosystems, traditional communications, and experiential marketing channels 

• Create detailed project workflows for campaigns that incorporate strategic brand management, revenue enablement tools, and donor experience optimization 

• Coordinate with program directors during the transition to centralized marketing, establishing processes that maintain program identity within unified brand standards 

• Manage omnichannel campaign calendars that integrate digital marketing, traditional communications, PR initiatives, and event marketing for maximum impact 

• Develop standard operating procedures that reflect our full-service marketing capabilities across all specialized functions 

• Ensure all campaigns leverage our complete marketing technology stack while maintaining visual identity systems and messaging frameworks 

• Manage relationships with external creative talent for high-end initiatives including annual reports, Best Night Ever, and Taste of Northside events 

Content Creation & Creative Services Coordination 25% 

• Write compelling copy across all marketing functions including internal communication, donor communications, program marketing content, community engagement, category thought leadership, and internal marketing initiatives 

• Design graphics and visual content that support strategic brand management objectives while ensuring consistency with established visual identity systems and organization culture 

• Coordinate with external creative talent for specialized projects including photography, video production, podcast development, and multimedia content creation 

• Produce marketing collateral that spans traditional communications (print materials, direct mail) and digital assets (web graphics, social media content, email templates) 

• Develop internal communication tools including presentations, program sheets, offerings, case studies, and competitive intelligence resources that support organization culture 

• Create content for customer experience management initiatives including employee retention, donor retention, loyalty program communications, and personalized outreach 

• Proofread all marketing materials across every function ensuring error-free content that maintains Brighton Center's premium brand standards 

• Manage content libraries that serve as resources for integrated marketing strategies across all specialized functions 

Digital Marketing Excellence & Marketing Operations 20% 

• Execute sophisticated digital marketing campaigns leveraging our complete marketing technology stack including website optimization, SEO/SEM, email automation, social media ecosystems, and SMS marketing platforms 

• Build and nurture Brighton’s digital communities that serve as extensions of our customer experience management strategy, fostering engagement and maximizing lifetime value, and lead generation to programs and services 

• Implement marketing automation sequences that support sales enablement objectives and guide prospects through complex buyer journeys 

• Manage marketing operations functions including technology platform administration, campaign performance measurement, and process optimization initiatives 

• Execute data-driven personalization strategies that enhance donor experience and support retention objectives across all digital touchpoints 

• Coordinate event marketing initiatives including webinar production, virtual event platforms, and digital components of trade shows and conferences 

• Optimize marketing funnels through sophisticated analytics and testing protocols that inform strategic decisions and drive continuous improvement 

• Develop digital strategies that integrate with traditional marketing communications to create seamless omnichannel experiences 

Marketing Analytics & Business Intelligence 15% 

• Lead marketing operations analytics that measure performance across all specialized functions including brand health metrics, demand generation effectiveness, and revenue attribution modeling 

• Track and analyze every touchpoint across integrated campaigns spanning digital marketing, traditional communications, sales enablement, and customer experience initiatives 

• Help create and manage comprehensive dashboards that provide real-time visibility into marketing's role as a strategic growth engine, demonstrating ROI across all functional areas 

• Monitor market research and competitive analysis that informs strategic brand positioning and program marketing decisions 

• Monitor customer journey analytics from initial awareness through retention, identifying optimization opportunities across all marketing functions 

• Use predictive analytics and data modeling to forecast campaign performance and inform budget allocation across specialized marketing areas 

• Track marketing's contribution to business objectives including revenue generation, donor acquisition costs, lifetime value metrics, and brand equity measurements 

• Develop insights that drive strategic decisions across the marketing ecosystem while supporting the centralization initiative with data-driven recommendations 

Multi-Channel Campaign Execution 10% 

• Execute integrated campaigns that seamlessly connect digital ecosystems with traditional marketing channels, event marketing, and experiential activations 

• Manage comprehensive direct mail campaigns that integrate with digital touchpoints for cohesive donor journeys and improved response rates 

• Coordinate public relations initiatives including media outreach, press materials, and earned media opportunities that amplify brand messaging 

• Implement event marketing strategies for trade shows, conferences, sponsorship activations, and proprietary fundraising events including Best Night Ever and Taste of Northside 

• Execute internal marketing campaigns that strengthen organizational culture, support recruitment initiatives, and enhance employee engagement 

• Manage program marketing launches and go-to-market strategies that position Brighton Center's services competitively while maintaining mission alignment 

• Coordinate premium item selection and fulfillment for donor recognition, event giveaways, and brand building initiatives 

• Ensure seamless integration across all channels to deliver consistent brand experiences that drive measurable business results 

Budget Management & Vendor Relations 5% 

• Manage the comprehensive marketing budget, monitoring utilization across all channels and campaigns to ensure strategic resource allocation  

• Develop budget forecasts and recommendations based on campaign performance data and ROI analysis  

• Obtain competitive quotes from vendors and make recommendations for cost-effective solutions 

• Process invoices and maintain accurate financial records across multiple budget categories and cost centers 

• Identify opportunities for operational efficiencies and cost optimization without compromising quality or strategic objectives 

• Negotiate contracts with marketing technology vendors, creative talent, and service providers to maximize value 

• Track ROI across all marketing investments with detailed attribution to business outcomes and revenue generation 

• Maintain relationships with preferred vendors while continuously evaluating market for innovative solutions and partners 

• Ensure all vendor engagements align with Brighton Center's values and contribute to our strategic growth objectives 

• Provide regular budget feedback and analysis to the CMO and finance team 

Other Functions: 

The above statements reflect the general details considered necessary to describe the principal functions of the job and shall not be construed as a detailed description of all the work requirements that may be inherent in the job. Job responsibilities include, but are not limited to, those listed above. 

QUALIFICATIONS & REQUIREMENTS 

Education & Experience 

• Bachelor’s degree in marketing, Communications, Nonprofit Management, or related field required 

• Minimum of 10 years of hands-on marketing experience with demonstrated success in campaign execution 

• Strong nonprofit marketing experience with understanding of donor psychology and fundraising communications 

• Proven experience managing multiple complex projects simultaneously in a fast-paced environment 

• Portfolio demonstrating excellent writing and design capabilities 

• Experience with marketing automation and CRM systems required 

• Budget management experience with proven ability to optimize resources and demonstrate ROI 

• Proven leadership in supervising and developing direct reports, with demonstrated ability to mentor and build team capabilities  

• Knowledge of internal communications best practices and employee engagement strategies  

• Experience building or launching digital community platforms and engagement initiatives  

Knowledge, Skills & Abilities 

• Expert-level proficiency in Canva and Adobe Creative Suite (InDesign, Photoshop, Illustrator) for graphic design 

• Exceptional writing skills with ability to adapt tone and style for diverse audiences 

• Advanced knowledge of digital marketing tools including email platforms, social media management systems, and analytics tools 

• Proficiency with project management platforms, specifically Asana 

• Strong understanding of marketing analytics and ability to translate data into actionable insights 

• Experience with HighLevel CRM or similar marketing automation platforms 

• Knowledge of nonprofit fundraising principles and donor communication best practices 

• Expertise in building and managing digital communities 

• Advanced skills in Microsoft Office suite and Google Workspace 

• Understanding of accessibility standards and inclusive design principles 

• Knowledge of HIPAA compliance as it relates to marketing communications 

• Ability to manage multiple campaigns for different audiences simultaneously 

• Detail-oriented with exceptional proofreading and quality control skills 

• Self-motivated with ability to work independently while collaborating effectively with team members 

Physical & Mental Requirements 

• Ability to juggle multiple priorities and maintain organization under pressure 

• Strong attention to detail with commitment to error-free work 

• Creative problem-solving skills with ability to find solutions quickly 

• Flexibility to adapt to changing priorities and tight deadlines 

• Ability to work occasional evenings and weekends for events and campaign launches 

• Valid driver's license and personal vehicle with appropriate insurance 

• Ability to lift and/or move up to 25 lbs. 

• Ability to remain seated for extended periods during office work 

• Ability to monitor a computer screen for extended periods 

• Manual dexterity for extensive keyboard use and design work

Qualifications

QUALIFICATIONS & REQUIREMENTS 

Education & Experience 

• Bachelor’s degree in marketing, Communications, Nonprofit Management, or related field required 

• Minimum of 10 years of hands-on marketing experience with demonstrated success in campaign execution 

• Strong nonprofit marketing experience with understanding of donor psychology and fundraising communications 

• Proven experience managing multiple complex projects simultaneously in a fast-paced environment 

• Portfolio demonstrating excellent writing and design capabilities 

• Experience with marketing automation and CRM systems required 

• Budget management experience with proven ability to optimize resources and demonstrate ROI 

• Proven leadership in supervising and developing direct reports, with demonstrated ability to mentor and build team capabilities  

• Knowledge of internal communications best practices and employee engagement strategies  

• Experience building or launching digital community platforms and engagement initiatives