Social Media Manager

Description

Brooklyn Brewery is a leading global independent craft brewer and a pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we are always in the making, drawing inspiration from our local community of innovators, makers, and doers to spread the culture and creativity of craft beer to 30 states and over 30 countries on 5 continents.

We are seeking a highly motivated, strategic, and creative Social Marketing Manager to join our team at Brooklyn Brewery. The ideal candidate will be responsible for developing and implementing our social media strategy, creating on-brand, up-leveled content, and driving engagement across various social platforms. This role requires a creative thinker, is a strategic planner, and someone passionate about telling compelling stories of our brewery and brand across our channels.

This person serves as Brooklyn’s social brand guardian and fully owns the social channels for HQ. They will create and execute the full socials lifecycle - including setting and informing the global strategy, building the content plan, creating best-in-class content, and ultimately ensuring Brooklyn’s content aligns with marketing and sales goals. Core responsibilities include social strategy and campaign building, creating day-to-day and campaign content generation, ideation, and management, identifying social trends, and reporting performance. This person will need to be a critical and creative thinker who will be key in communicating our brand, products, and values to our existing and new audiences.

Responsibilities & Expectations:

Strategy / Campaign Building

Utilize Brooklyn Brewery’s social channels to build comprehensive organic campaigns that support brand priorities:

• Build a global and US/HQ social media calendar across all platforms
• Lead communication and provide relevant content to global markets to ensure consistent, on-brand content
• In coordination with the Sr Marketing Director, create and execute social media launch plans for product releases, events, campaigns, and other brand initiatives
• Partner with our paid media agency and partners to align paid and organic social approaches and create high-performing content for each
• Report on campaign engagement and effectiveness
• Takes initiative in coming up with strategies and new tactics on how to optimize social channels

Content Generation

Generate content and execute social media strategy across Brooklyn Brewery's social platforms (Twitter, Facebook, Instagram, TikTok, and LinkedIn), tailoring the content best to each channel. The most important goal here will be to bring brand positioning and our unique personality to life. Responsibilities include:

• Create, source, and schedule engaging and exceptional content for our main and Tasting Room channels
  • Shoot fresh and on-brand photo and video content to be shared across channels with iPhone, DSLR, and hi-res video
  • Write on-brand creative and engaging captions for relevant content
  • Produce larger scale socials first photo and video campaigns in collaboration with the Brand Director
• Recommend appropriate asset formats dependent on platform and campaign goals
• Schedule and publish content using social media management tools (e.g. Asana, Later, Monday)

Community Management

Regularly monitor Brooklyn Brewery’s social media channels:

• Engage our audience by responding to comments, messages, and mentions in a timely and professional manner
• Foster and nurture online communities by initiating and participating in relevant conversations, discussions, and forums
• Answer/redirect any inquiries that come in a timely manner to the right teams internally and resolve any internal or external issues
• Monitor and respond to online reviews and reputation management on platforms (e.g. Google My Business, Yelp)
• Collaborate with local partners, influencers, and industry partners to amplify brand reach and engagement

Analytics and Reporting

Track and report Brooklyn Brewery’s growth across all platforms and optimize social strategy based on those learnings:

• Conduct social media audits and benchmark Brooklyn Brewery's social performance against leading competitors and ensure the brand remains competitive in the space
• Deliver reports to leadership and global teams to summarize performance, insights, and learnings on an ad hoc and quarterly basis
• Review and evaluate post performance and audience response to inform future campaigns
• Monitor social media trends, and propose new tools, developments, and practices
• Monitor trends in the CPG/beverage industry and beyond, and assess their potential to translate into Brooklyn’s social media plan

Qualifications

• 5 years of professional social media experience, preferably at a consumer and/or lifestyle brand
• 2-3 years of working knowledge of professional-grade DSLR photography cameras/lens and off-camera lighting
• Experience working across a variety of social media platforms including Facebook, Twitter, Instagram, TikTok, and LinkedIn
• In-depth knowledge of social media platforms, best practices, and emerging trends
• Experience with social media management tools, analytics platforms, and scheduling software
• Excellent written and verbal communication skills with the ability to craft compelling content tailored for different social media platforms and target audiences in a consistent and on-brand TOV
• Strong creative and visual skills, with an eye for design and aesthetics
• Video and photo content creation skills, and experience with Adobe Creative Suite (Photoshop/Light Room, Premiere, Final Cut Pro/After Effects)
• Excellent time management and organizational skills

Nice to have:

• Experience managing social media advertising campaigns, including budget allocation, targeting, ad creation, and performance monitoring
• Appreciation of Brooklyn culture, especially surrounding music, food, activism, and art

If you don’t see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that not everyone often applies when they don’t feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. We look forward to receiving your application.

Brooklyn Brewery is an equal opportunity employer and does not discriminate based on race, religion, sex, sexual orientation, gender identity or expression, age, disability, veteran status or marital status.  All qualified candidates including those from marginalized or minority groups are encouraged to apply.  

Salary : $70,000 - $75,000