What are the responsibilities and job description for the Social Media Marketing Specialist position at Burning Stick Creative?
Burning Stick Creative is seeking a creative and motivated individual to join our team of social media marketing professionals as a Social Media Specialist. In this role, you will help develop and execute relevant social media campaigns on behalf of clients, create shareable content/deliverables to support greater brand awareness and engagement, and work alongside our team of social media content creators and other creatives. The ideal candidate is a social media enthusiast with experience in copywriting, graphic design, social media advertising, and digital content creation. Experience with ad management and Meta Ads Manager is required.
Responsibilities:
- Develop and execute social media strategies aligned with client goals and objectives.
- Create engaging and shareable content across various social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
- Manage and grow social media channels to increase followers and engagement.
- Monitor social media platforms for brand mentions, industry trends, and competitor activity.
- Respond to comments and messages in a timely and professional manner.
- Collaborate with the creative team to develop visually appealing content.
- Track and analyze social media performance metrics to identify areas for improvement.
- Stay up-to-date with social media trends and best practices.
- Create and monitor engaging ad campaigns and complete monthly reporting summaries for each client.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- Proven experience in social media management.
- Strong understanding of various social media platforms and their target audiences.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Strong analytical skills and data-driven approach.
- Experience with social media analytics tools and Meta Ads Manager.
- Proficiency in graphic design and content creation.
- Video editing skills are recommended but not required.
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed