Marketing Coordinator/Specialist

GENERAL FUNCTION:

Using an understanding of the C-SPAN mission and in coordination with the Advertising and Marketing Manager, the Marketing Coordinator/Specialist will support all aspects of marketing, advertising and promotions to effectively promote C-SPAN's brands, products and services.

RESPONSIBILITIES:

• With Marketing Manager, places social media ads and reports results for campaigns. Acts as back up for other social advertising and reporting.
• Works with the Marketing Manager to regularly report weekly and periodic results for all social and SEM advertising placed.
• Plans, negotiates and places traditional and digital advertising campaigns for C-SPAN Classroom, StudentCam and for other education projects.
• Plans and coordinates logistics, budgets and sponsorships for education tradeshows.
• Plans, negotiates and places traditional and digital advertising campaigns for Book TV and American History TV. Follows their calendar of events for potential promotion and sponsorship opportunities and executes those promotions.
• Researches, bids and orders premiums across all
  C-SPAN brands as needed. Tracks inventory of all premiums and promotional materials and manages relationship with fulfillment company. Ensures disposal of obsolete items to keep fulfillment costs down.
• With Marketing Manager, coordinates promotions and logistics for in-person events and conferences that help promote C-SPAN's core, Book TV and American History TV brands as well as our Education efforts as necessary.
• Travels, attends and represents C-SPAN in a marketing capacity as needed for all events and conferences to promote C-SPAN's programming and services.
• Manages all asset inventory including relationships with vendors and fulfillment companies, ordering, shipping and disposal of obsolete items.
• Assists the Marketing Manager with the C-SPAN shop including product development, promotional efforts, revenue tracking and vendor relationships.
• Supports promotional distribution campaigns.
• Other duties as assigned.

BACKGROUND/SKILLS:

• Bachelor's degree in marketing, advertising or related fields or relevant experience.
• Minimum two years of experience in marketing, advertising or administration.
• Familiarity with media placement for digital and traditional advertising including social media preferred.
• Demonstrates teamwork within the unit, between departments and with external vendors.
• Knowledge of public affairs, the cable industry, Capitol Hill and C-SPAN preferred.
• Excellent communication, time management and organizational skills.
• Ability and willingness to travel occasionally.
• Must possess valid driver's license and have the ability to drive vehicles in accordance with C-SPAN operation guidelines.
• Must possess an adequate credit rating to qualify for receipt of a company-issued credit card.

Salary : $53,100 - $83,100