Director, Media Activation & Omnichannel

Job Description

DIRECTOR, MEDIA ACTIVATION & OMNICHANNEL

Department: Marketing & Innovation

As part of our growing Marketing and Innovation team, we're seeking a Director of Omnichannel and Media Activation to translate marketing strategies into robust, channel-specific media plans and manage campaign execution across HCP and DTC audiences.

Role Overview

The Director, Omnichannel and Media Activation will lead the development and day-to-day coordination of omnichannel campaigns—bringing together content, media, messaging, and timing to deliver impactful brand experiences across touchpoints. This role bridges upstream brand strategy with downstream execution, requiring equal parts strategic thinking, platform fluency, and flawless coordination.

Key Job Responsibilities (Duties may include, but are not limited to the following)

Integrated Engagement Planning

• Translate client brand and omnichannel strategies into actionable media, content, sequencing, and audience orchestration plans that include programmatic, paid search, social, endemic, and point-of-care channels
• Create cadences and engagement blueprints that integrate owned, earned and paid experiences
• Determine channel mix, sequencing, and targeting strategy based on campaign objectives, audience data, and budget
• Collaborate with creative, analytics, strategy, and tech teams to align omnichannel experiences with messaging, timing, and platform requirements
  
  

Campaign Activation & Execution

• Lead all aspects of coordination across content, platform, and data triggers
• Have a special focus on media campaign execution, including trafficking, tagging, QA, and launch oversight
• Work closely with media vendors, DSPs, and partners (e.g., DeepIntent, Swoop, PulsePoint) to ensure flawless setup and on-time delivery
• Manage pacing, delivery, and troubleshooting across platforms, with a focus on brand safety, regulatory compliance, and operational efficiency
• Manage the orchestration of engagement components—from content readiness to platform sequencing—ensuring alignment with audience needs and regulatory standards
  
  

Performance Optimization

• Evaluate engagement performance across paid, owned, and shared channels—working with analytics to refine content sequencing, channel role, and timing strategies
• Drive program adjustments to improve campaign efficiency and effectiveness based on channel-specific performance
• Maintain a strong working knowledge of KPIs such as CTR, CPM, ROAS, NRx/TRx lift, audience quality, and brand engagement
  
  

Vendor & Partner Management

• Oversee partner communications, rate negotiations, and deliverables tracking
• Maintain up-to-date knowledge of new media formats, audience segments, targeting capabilities, and healthcare-specific innovations
  
  

Process & Infrastructure Development

• Help build internal media and omnichannel sequencing SOPs, campaign checklists, media calendars, and QA processes
• Partner with the VP, Media to improve tools and workflows for scaling campaign activation and tracking
  
  

Qualifications

• 8 years of experience in omnichannel engagement strategy and execution, with hands-on media planning and campaign activation across both HCP and DTC audiences
• Deep, practical expertise in SEM and paid media strategy, including campaign setup, optimization, and measurement
• Strong understanding of programmatic display, paid social, endemic platforms, and how they intersect with content, data, and messaging
• Demonstrated ability to work with healthcare media vendors (e.g., DeepIntent, PulsePoint, Swoop, Doximity, Veeva, Medscape) and navigate compliance with confidence
• Adept at managing media execution requirements, including trafficking, tagging, QA, and creative specifications across channels
• Entrepreneurial mindset with a track record of building new processes, testing new tools, and owning outcomes without needing layers of support or PM oversight
• Highly collaborative with a natural ability to work cross-functionally across strategy, creative, tech, and analytics teams
• Confident navigating campaign performance metrics (CTR, CPM, ROAS, NRx/TRx lift, audience quality), with fluency in tools like Google Ads, Meta, DSP dashboards, and ad servers
• Working knowledge of regulatory guardrails in healthcare marketing and ability to make smart, compliant execution decisions
  
  

About Calcium Company

Calcium Company is redefining what it means to be a modern health communications group. Award-winning and innovation-driven, we specialize in nourishing brands and companies across their entire lifecycle — and we do it through a dynamic structure of specialized divisions:

• Calcium (healthcare marketing)
• Amino (oncology marketing)
• Vitamin MD (medical communications)
• PRotein (public relations)
• Cobalt (commercial planning and market access)
  
  

Calcium Company is healthcare marketing agency committed to building smarter brands through strategic clarity, creative impact, and data-powered execution.

We’re proud of the work we do, but we’re just as proud of the culture we’ve built. Calcium Company was recently named one of MM M’s 2024 Best Places to Work, reflecting the authentic, supportive, and inspiring environment in which our team thrives.

Led by CEO Judy Capano and Group President Greg Lewis, we are a company where you can build extraordinary campaigns and a nourishing career.

If you’re passionate about making a real difference through creativity, strategy, and collaboration, Calcium Company may be the place for you.

Benefits & Perks We Offer


• Paid annual vacation, personal and sick time off
• 11 Paid Company Holidays
• Paid Holiday Closure: Agency closed between Christmas and New Years
• Comprehensive health plans, including medical, dental, and vision
• Flexible spending accounts (Healthcare & Dependent)
• Competitive 401(k) investment with company match
• Life & AD&D Insurance
• Commuter Benefits
• Employee Referral Bonus Program
• Employee Assistance Program
• Telemedicine Services
• Voluntary Benefits (Pet Insurance, Identity Theft Protection, Legal Services)
• Summer Fridays
• Emphasis on Social Impact: A variety of specialized employee resource groups (PMCGs), programming and other initiatives
• Lunch Credit for In-Office Days
• Annual Employee Gatherings & In-Office Events
  
  

This position follows a hybrid work model, requiring a minimum of two in-office days per week.

For U.S. Job Seekers, it is the policy of Calcium Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

EOE/AA/M/D/V/F.

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