What are the responsibilities and job description for the Marketing Coordinator position at Calculated Hire?
Digital Marketing Coordinator - CRM & Audience Development
Los Angeles, CA - Hybrid
6-month contract with possible extension
Full Time - 40 hours/week
Our major Entertainment client is looking for a CRM Coordinator to help acquire and retain audiences across digital and social platforms. This person will manage paid media campaigns to increase app installs and newsletter signups, in addition to sending newsletters and push notifications. The ideal candidate is detail oriented and editorial or creative with experience designing graphics & writing copy. They’re comfortable pulling data to make informed decisions and optimize content across platforms, as well as manage multiple projects and testing plans at once.
Responsibilities
- Send newsletters and push notifications, working with editorial and commerce on priorities and content calendar planning
- Create ads and optimize paid media campaigns for app downloads and subscription signups, testing and optimizing audiences and creative to improve ROAS performance
- Assist with programming commerce and news landing pages to maximize search visibility and engagement, paying close attention to tentpole and marketing priorities
- Process paid media and vendor invoices, tracking status and flagging inconsistencies
- Stay up to date on emerging platforms and trends, sharing emerging platforms and ideas for how to grow new audiences and revenue
Qualifications
- BA/BS or equivalent experience in Digital Marketing, Journalism, Communications or similar
- 1 year experience in digital publishing, email marketing, CRM, performance marketing or similar, including some developing digital content and/or paid media strategies for a digital publisher
- Detail-oriented, organized, and practical project manager
- Experience creating marketing assets and designs using Canva, Figma or Photoshop
- Understanding of analytics, with experience using platforms like Adobe Analytics
- Thrive in a fast-paced environment where you can test, learn and execute quickly
- Entrepreneurial spirit with a drive to constantly learn and grow within a nimble team who believes in collaboration and having fun