What are the responsibilities and job description for the National Sales and Marketing Manager - Toys position at CANDYLAB TOYS INC?
Industry: Design-Led Consumer Goods / ToysAbout UsBased in the heart of NYC, we create wooden toys that are more than just playthings—they are design pieces meant to be cherished for generations. We believe in the intersection of craftsmanship, sustainability, and modern aesthetics. In 2025, Wallpaper Magazine named us one of 12 Icons of American Design. As we grow, we are looking for a strategic Sales & Marketing Manager to bridge the gap between our beautiful products and the retailers and key accounts who love them.The RoleYou won’t just be "managing" platforms; you will be the engine behind our growth. We need a data-driven strategist with good interpersonal skills who can optimize our wholesale presence, nurture our existing accounts to maximize retention, and craft marketing campaigns that resonate with design-conscious parents and boutique owners. You have good organizational skills and understand the process of closing a sale and growing a client base.Key ResponsibilitiesWholesale Growth: Own and optimize our presence on Shopify, Faire and MarketTime to acquire new retailers and increase revenue flow.E-commerce Management: Manage the Shopify backend, ensuring the customer journey is seamless, the brand story is clear, and conversion rates are climbing.Customer Retention and Growth: Using our Faire and Shopify / Klavyio platforms, you will develop and execute CRM and email marketing strategies to keep our community engaged and our wholesale partners re-ordering.Strategic Marketing: Align digital marketing efforts with sales goals to ensure a consistent brand voice across all touchpoints.Industry Expertise: Apply your previous experience in the toy or design industry to navigate seasonal cycles, trade shows, and gift market trends.Who You AreThe Expert: You have proven experience in a similar sales/marketing role within the toy, or gift industry.The Tech Savant: You are "power-user" level on Faire and Shopify. You don't just use them; you know how to leverage their data to find opportunities.The Relationship Builder: You understand that retention is about trust. You are excellent at nurturing long-term partnerships with retailers.The Design Enthusiast: You have a natural eye for aesthetics and understand how to market premium, design-focused products.Why Join Us?Opportunity to lead growth for a respected NYC design brand.Competitive salary and benefits: $75,000 - $85,000 / yr, a healthcare plan and paid time off.A creative, collaborative work environment where your input directly shapes the brand’s future.Requirements:• Prior experience with the Shopify platform - a must.• Marketing and sales experience, gift or toy industries is a plus.• Organizational skills and ability to pursue and deliver end goals.• NYC area-based and US work clearance. This is an in-person position.Company DescriptionWhy Work for Candylab?• Opportunity to be involved in creating innovative products, from design sketches to the shelves of remarkable retailers such as MoMA, Nordstrom, KITH, Anthropologie, West Elm. • Awesome office space and a list of big name brands to work with: The New York Times, Barnes &Noble, Saint Laurent, Starbucks Reserve, Criterion closet and Airstream to name a few.• Be a part of the growth of a unique consumer products brand. • An incredible customer fan base cheering us on from all corners of the world. • Great benefits including health care• Competitive salary dependent on experienceCandylab is a design-focused toy company based in Tribeca, downtown New York City.
Salary : $75,000 - $85,000