Digital Media Manager

Cannonball is looking for a strategic, data-driven Digital Media Manager to join our growing team. This role is perfect for a passionate digital media professional who thrives in a fast-paced environment, enjoys optimizing campaigns, and is excited to help craft best-in-class paid media strategies that accomplish business-based outcomes for our clients.

You’ll play a key role in a talented team and report directly to the Media Director to plan, execute, manage, and report to clients their paid media campaigns. From tracking assets to analyzing performance and offering actionable insights, your work will directly impact campaign success and our client’s growth.

What You’ll Do:

• Launch and manage paid media campaigns across digital and traditional channels
• Use our project management system and creative asset log to traffic materials both internally and to clients
• Manage media pixels and ensure campaigns are accurately set up for tracking and measurement.
• Monitor campaign performance and optimize to exceed benchmarked KPIs.
• Compile and deliver regular performance reports using tools such as Google Analytics, Looker Studio, and ad server systems.
• Present campaign results and insights internally and in client-facing reports.
• Partner with creative and account teams to ensure media strategies align with broader campaign goals.
• Follow established best practices for consistent, structured media planning, execution, optimizing, and reporting.
• Work in a hybrid environment while enjoying an autonomous, supportive culture.

What’s Required:

• 3 years hands-on experience planning, launching, and managing paid media campaigns across platforms such as Google Ads and social media networks and keyword research, audience segmentation, and targeting strategies to drive campaign performance.
• Must live in the metro St Louis area and be able to work in the Cannonball office three times per week (or more when necessary). 

What You Bring:

• Proficient in Microsoft Office Suite, Google Workspace (Docs, Sheets, Slides), and industry-standard digital media tools.
• Skilled in Google Tag Manager, tracking tags, and pixel implementation to ensure accurate measurement and attribution.
• Strong analytical skills with a proven ability to monitor, report, and optimize campaigns based on KPIs.
• Adept at managing multiple campaigns, budgets, and timelines in a fast-paced environment.
• Highly motivated to stay up to date on emerging media trends, technologies, and best practices.

Bonus Points for:

• Bachelor’s degree or equivalent professional experience
• Familiarity with traditional media channels (TV, radio, OOH, print)
• Experience with DSPs and programmatic buying (StackAdapt & The Trade Desk)
• Certifications in Google Search, Display, Video, PMax, Meta, & Programmatic DSPs
• Visualization skills in Looker Studio or similar reporting dashboard

Why Cannonball:

At Cannonball, we know that great work starts with great people. We combine creativity, data-driven performance, and strategic thinking to deliver bold ideas that make a measurable impact. Collaboration, curiosity, and a shared commitment to making a difference for our clients—and for each other—are at the heart of who we are.

As an independent agency where art meets science, we’re proud to partner with a healthy mix of national, regional, and local clients across commercial, business, and civic sectors. Since our founding in 2004, Cannonball has remained independently owned and operated by the same principals, fostering a culture of stability and dedication. Today, our 40 team members boast an average tenure of 10 years, a level of consistency that our clients value as much as we do.

To Apply:

Please email your resume to Kris Hoelscher, Human Resources Manager at kris.hoelscher@cannonballagency.com

The above statement is intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. 

Cannonball provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. 

All offers of employment will be contingent upon a satisfactory background check.