Marketing Strategy Intern

Position Description

The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future.  At Capital Blue Cross, we promise to go the extra mile for our team and our community. This promise is at the heart of our culture, and it’s why our employees consistently vote us one of the “Best Places to Work in PA.” 

Capital Blue Cross has an exciting opportunity for a student to work alongside our Brand and Market Strategy team during the summer of 2025.  Capital Blue Cross' internship program is looking for highly motivated, creative individuals with diverse backgrounds, superior academic credentials and significant personal achievements who are actively enrolled in an undergraduate or advanced degree program, to work in a challenging environment where contribution, teamwork and communication are vital to the success of the organization

Are you a motivated, creative student looking to bring fresh perspectives to a dynamic team? Capital Blue Cross is excited to offer an engaging Marketing Strategy Intern opportunity within our Brand and Market Strategy team for Summer 2025. This paid internship is designed to provide you with hands-on experience, valuable professional development, and the chance to make a real impact.

Program Overview

Our internship program offers a supportive and challenging environment where teamwork, contribution, and communication are vital to success. By joining our team, you will:

• Work on meaningful marketing assignments that align with Capital Blue Cross’ mission to improve the health and well-being of our members and the communities in which they live.
• Gain exposure to the healthcare industry while developing key skills in strategic planning, campaign analysis, and project management.
• Take part in a service project with one of our community partners, embodying Capital Blue Cross’ commitment to giving back.
• Present your work and unique insights to our executive and extended leadership team at the end of the program.

What You’ll Do

As a Marketing Strategy Intern, you’ll:

• Assist in developing and implementing strategic marketing plans for engaging campaigns.
• Create compelling content for various platforms, including social media, email, blogs, and short-form videos.
• Analyze campaign performance and deliver actionable insights.
• Collaborate with cross-functional teams on branding and communication initiatives.
• Participate in professional development opportunities and networking events with Capital Blue Cross leadership and colleagues.

Responsibilities and Qualifications

• Paid internship positions are available and based out of our corporate office in Harrisburg.
• Interns will have the opportunity to participate in a variety of experiences through meaningful work assignments, observation opportunities, and social interactions.
• In the spirit of Capital Blue Cross, interns will be given the opportunity to complete a service project with one of our community partners.
• Interns will participate in ongoing company initiatives and be challenged to translate their classroom learning into fresh perspectives that positively impact our colleagues, members, and the communities we serve.
• Interns will have the opportunity to formally present the outcomes of their experience and share their unique perspective to our executive and extended leadership team.
• In an effort to provide students with feedback and continued investment in their growth, a variety of Capital team members will provide interns with periodic feedback and professional development programming.
• The internship program strives to provide interns with formal and informal opportunities for the interns to network with Capital Blue Cross staff and participate in company-wide learning events.

Position Requirements:

We’re seeking students with diverse backgrounds, exceptional academic achievements, and strong personal drive. Ideal candidates will meet the following qualifications:

• Currently enrolled in an undergraduate or graduate program in Marketing, Communications, or a related field.
• Preferred GPA of 3.2 or higher (based on a 4.0 scale or equivalent thereof) 
• Ability to commit full-time to a 13-week program that runs May 19- August 15
• Excellent written and oral communication skills 
• Ability to work collaboratively in a team environment and handle multiple tasks. 
• Excellent analytical, problem solving and interpersonal skills.
• Ability to commit to an onsite or hybrid work schedule.

Location: 

• This position is classified hybrid, which requires onsite work on Tuesdays and Wednesdays. 

About Us

We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital you will work alongside a diverse and caring team of supportive colleagues and be encouraged to volunteer in your community.  We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career.     And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.