What are the responsibilities and job description for the Senior Marketing and Communications Coordinator position at Capstone Research Corporation?
We have an immediate opening for a Senior Marketing and Communications Coordinator to enhance the company's visibility and reputation within the government contracting space in Huntsville, AL. Remote work will be considered.
Key Responsibilities
Key Responsibilities
- Develop and implement a marketing and communications strategy aligned with the company's goals and target audience.
- Oversee the development and maintenance of the company's brand identity, ensuring consistency across all channels, internally and externally.
- Conduct market analysis to identify trends, opportunities, and competitive landscape, informing marketing strategies.
- Create engaging content for various platforms, including the company website, social media, newsletters, and proposals. Create templates for employees, managing presentation materials and graphic design work.
- Manage online marketing efforts, including Search Engine Optimization (SEO) and social media engagement to increase visibility and lead generation.
- Build and maintain relationships with media outlets, write press releases, and handle any public inquiries or issues.
- Support management of proposal activities and corporate presentations streamlining and document control.
- Plan and participate in industry events, trade shows, and networking opportunities to promote the company and establish connections.
- Develop internal communication strategies to keep staff informed and engaged in the company's goals and achievements.
- Monitor and analyze the effectiveness of marketing campaigns and communication efforts, adjusting strategies based on performance data. Stay up to date with industry trends.
- Bachelor's degree in marketing, public relations, graphic design or communications.
- 3-5 years' experience working in a marketing or communications role.
- Excellent written and verbal communication skills
- Possesses a strategic mindset
- Experience with Adobe Creative Suites, especially InDesign, Illustrator, Rush, Premiere and Photoshop
- Demonstrated ability to handle multiple projects and design simultaneously
- Strong organization and people skills
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