Sales Manager

Company Description

Ready to turn strategy into results? Join us as the force behind our Foodservice sales success.

In this high-impact leadership role, you’ll drive growth, profitability, and market expansion by developing and executing smart, data-driven sales strategies.

With over 45 years’ experience delivering nourishment to communities across the West coast, Charlie’s Produce is a leading produce distributor to restaurants, grocery stores, institutions, and wholesalers. As the Foodservice Sales Manager, you’ll lead a talented sales team toward ambitious revenue, margin, and budget goals while fostering strong, long-term customer partnerships. Collaborating closely with other internal teams, you’ll ensure seamless alignment and operational excellence that elevates the customer experience and strengthens our competitive position. If you thrive in a fast-paced environment where results matter and leadership is hands-on, this is the opportunity to make your mark.

Who We Are:

Charlie's Produce is a privately owned wholesale produce company. We are the largest privately owned produce wholesaler on the West Coast, and we are growing. The secret to our success in this industry is PEOPLE! We strive to hire the best and we reward them with a working environment that fosters loyalty, stability, innovation, and growth.

Charlie’s was founded in quality, and we are proud that it is still our focus. With a team of dedicated people who are passionate about food, supply chain, and their community we are looking for like-minded individuals to help further our goal to enhance our communities through quality produce.

What We Offer:

• An amazing company culture!
• Medical/Dental/Vision on the first of the month following hire.
• ESOP (Profit Sharing) and 401(k).
• Paid vacations, paid holidays.
• Coverage under State Sick Leave.
• 100% Prepaid College Tuition for employees and their dependents.
• Employee assistance program (EAP).

Additional Compensation Details:

• Potential 90-day performance-based raise
• Bonus eligible
• Yearly review with possibility of increase based on performance and tenure

Job Description

The Role

The Foodservice Sales Manager drives growth, profitability, and market expansion of the division’s Foodservice Sales department. This results-focused role leads the development and execution of sales strategies, delivers accurate performance forecasts, and ensures consistent, high-quality execution across all departmental processes. The Foodservice Sales Manager leads, coaches, and supports the sales team in achieving revenue, margin, and budget targets while building strong, long-term customer partnerships. This position collaborates closely with Transportation, Operations, Finance, and other internal teams to ensure alignment and operational efficiency. Through effective cross-functional coordination, this role helps enhance the customer experience, strengthen market competitiveness, and drive sustainable business growth across the organization.

Essential Responsibilities Include but Not Limited To:

• Strategic Sales Leadership: Drive divisional sales growth by setting clear targets, shaping strategic action plans, and leading forecasting and budgeting processes that support long-term business goals.
• Business Development: Identify and pursue new business opportunities, conduct market and pricing analysis, and develop customer-focused programs that strengthen competitive position and expand revenue streams.
• Team Leadership and Performance Management: Mentor, train, and coach the sales team to build capability, accountability, and a consistent high-performance culture while managing performance across key metrics.
• Customer Experience and Relationship Management: Build and sustain strong customer partnerships by addressing needs, resolving service issues, and delivering high-quality support that enhances relationships and supports long-term business growth.

Qualifications

Required Skills and Experience

• Minimum of five (5) years of sales management experience in the produce, grocery, or foodservice industry.
• Proven track record of driving sales growth and profitability.
• Strong strategic, analytical, and independent thinking skills.
• Demonstrated ability to build, mentor, and lead high-performing sales teams.
• Experience developing and executing sales strategies and business plans.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel) and Tableau.
• Ability to manage change and implement new programs effectively.
• Excellent verbal and written communication skills.
• Strong planning, organizational, and attention-to-detail skills.
• Safe driving record with proof of insurance.
• Ability to work flexible hours and travel up to 50%.

Preferred Skills and Experience

• Bilingual in English and Spanish

Additional Information

All your information will be kept confidential according to EEO guidelines.

This is a safety-sensitive position.

This employer participates in E-Verify and will provide the Social Security Administration and if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

We do not provide H1-B sponsorships at this time.

Please note that the pay range provided is a good faith estimate for the position at the time of posting. Actual compensation will be dependent on factors, including but not limited to, the individual’s qualifications, experience, knowledge, skills, and abilities as well as physical work location within the state.

For additional protected privacy information please visit: Privacy Policy | Charlie's Produce (charliesproduce.com)

Charlie's Produce is an Equal Opportunity Employer

Visit our Employment Page for more details or to view our privacy center: https://www.charliesproduce.com/careers/

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