What are the responsibilities and job description for the Digital Marketing Specialist position at Carl Zeiss Industrial Quality Solutions, LLC?
About Us: How many companies can say they’ve been in business for over 177 years?! Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles ever-changing environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team! What’s the role? Are you a detail-oriented digital marketer with a passion for SEO, content, and campaign strategy? Join our high-energy, collaborative B2B marketing team that’s driving growth through cutting-edge mar-tech tools and creative execution. As a Digital Marketing Specialist, you’ll play a hands-on, multi-functional role supporting strategic initiatives—from optimizing content in Adobe Experience Manager (AEM) and executing digital ad campaigns to writing blog content optimized for SEO and generative AI, and running webinars that engage and convert. You'll work closely with the Digital Marketing Manager and cross-functional teams to manage multiple fast-paced projects, track performance, and evolve our digital strategy for maximum impact. Sound Interesting? Here’s what you’ll do: Collaborate on digital marketing strategy and execution Optimize website content in AEM to drive engagement and leads Run and refine SEO strategies to improve visibility Design digital ads and support multichannel campaigns (web, email, social) Write blog content optimized for SEO and generative AI Plan, coordinate, and execute webinars Analyze campaign data and make performance-driven recommendations Assist with various marketing projects, including print/digital collateral Ensure brand consistency across all digital content Do you qualify? 3 years of experience in digital marketing, with a strong focus on SEO, content development, and campaign execution Proficiency in social media advertising, including platforms like LinkedIn Ads and Meta Ads, with experience using audience targeting or intent data tools A track record of writing and optimizing content for SEO and generative AI-driven search visibility Strong knowledge of marketing performance analytics via Google Analytics, Mixpanel, or similar tools Familiarity with SEO platforms such as Ahrefs, SEMrush, or equivalent Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign), Adobe Express, or Canva for ad and content design Hands-on experience with Adobe Experience Manager (AEM) or other CMS platforms Excellent communication and cross-functional collaboration skills A positive, proactive mindset, sharp attention to detail, and the ability to thrive in a fast-paced, deadline-driven environment Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) Bachelor’s degree in Marketing, Communications, or a related field (preferred) Certifications in Google Ads, Google Analytics (GA4), Meta Ads, or LinkedIn Marketing (preferred) We have amazing benefits to support you as an employee at ZEISS! Medical Vision Dental 401k Matching Employee Assistance Programs Vacation and sick pay The list goes on! Your ZEISS Recruiting Team: Maria Khalil Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends). Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day – in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together. Join us today. Inspire people tomorrow. Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity. Apply now! It takes less than 10 minutes.