Web Coordinator

Job Description

Job Description

Description : Web Coordinator

SUMMARY

This position supports the digital marketing and communications efforts of the Mission Integration Office's Communications Department for the Catholic Diocese of Nashville. The Web Coordinator coordinates diocesan digital efforts in spreading the Good News of Jesus Christ to the people of Middle Tennessee and beyond while striving for maximum impact and reach. This position develops and administers websites, apps, streaming platforms, and other digital properties; supports and directs the implementation of digital initiatives and website management at the diocesan, parish, and school level. Working within the Communications Department, the Web Coordinator strives to connect both the faithful and the unformed to the beauty, truth, and goodness of the Roman Catholic Church and the excellent works and beliefs of the faith via best practice digital strategies and results-focused creativity. Must live in the Nashville area or be willing to relocate.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following :

• Manages and conducts daily updates of websites in the diocesan portfolio. Maintains web content and design to ensure that diocesan websites are functional, accurate, and effective.
• Monitors and analyzes website performance. Reports regularly on analytics for websites, ad platforms, content publishing, and communication platforms, like Flocknote.
• Develops new and updates existing websites, content portals, streaming audio and video services, and other digital properties.
• Working with internal and external stakeholders, reviews web content, links, and design. Provides necessary updates and enhancements in a timely manner. Makes recommendations and develops roadmaps for planned maintenance and enhancements.
• Implements search engine optimization (SEO) and search engine marketing (SEM) to drive traffic to websites, reaching Catholic and non-Catholic audience segments.
• Evaluates the success of campaigns and ongoing activities. Assesses performance-to-goal and regularly reports on website and search performance to Communications leadership and other stakeholders.
• Executes online distribution of digital assets, including radio recordings, podcasts, videos, graphics, and multimedia packages. Recommends platforms and positioning for maximum impact.
• Supports creation of graphic content for diocesan digital channels.
• Collaborates with in-house content creators, as well as agencies and external service providers, to support the production of effective materials and content for optimal digital impact and user experience.
• Ensures projects meet expectations for quality, timeliness, and effectiveness.
• Maintains knowledge of trends and developments in the market and industry. Identifies need for new products, services, strategies, and tactics and makes recommendations to leadership.
• Assists with budget preparation for the Communications Department.
• Supports the broad work and goals of the Communications Department's digital outreach and engagement unit by performing other related duties, as assigned.

Requirements :

EDUCATION and / or EXPERIENCE

OTHER SKILLS / REQUIREMENTS

COMPETENCIES