What are the responsibilities and job description for the Marketing Coordinator position at CEFALY Technology?
We’re looking for a Marketing Coordinator to play a role in our team operations and to help coordinate consumer and digital marketing campaigns. The role is cross-functional and requires bringing many internal and external teams together to launch important strategic projects and major marketing activations.
The ideal candidate will be interested in working in a high energy, creative, and collaborative environment. If you enjoy wearing many hats, are a people-person, a connector, and a problem solver and extremely organized we look forward to meeting you!
In this role you will
- Drive the day-to-day operations of our marketing campaigns
- Partner with internal and external marketing teams to define objectives and strategy for each campaign
- Be involved with the scoping for each initiative, and assist in creating the relevant project plan including timelines/milestones and key deliverables
- Coordinate projects on a day-to-day basis, tracking progress and partnering with internal colleagues and agencies to ensure they are meeting their deliverables
- Assist with Social Media marketing (video editing experience a plus)
- Help schedule team events and cross functional team meetings
- Problem solve issues as they arise; focus on opportunities to balance speed with quality
- Identify bottlenecks/blockers, provide escalation management, and anticipate and make tradeoffs
- Website QA, analyze data, and share feedback to optimize performance
- Analyze conversion channels and usage data via Tableau / Google Analytics and other tools
- Maintain Marketing Calendar
Required Experience and Skills
- Experience in Direct-to-Consumer digital marketing or advertising driven by conversion
- Experience with social media marketing across multiple platforms (TikTok, Instagram, Facebook etc.)
- Marketing expertise - you feel driven to understand the whole marketing funnel
- Project management abilities - identify objectives and coordinate the team around them
- Strong attention to detail
- A passion for problem-solving with strong analytical capabilities
- Experience with BI platforms, e.g. Tableau, Adobe, or Google Analytics a plus
This position will work on a hybrid schedule and will be based in the Darien, CT office