What are the responsibilities and job description for the Marketing Research Analyst position at CEI?
CEIs client is a National-Leader in medical imaging and detection technologies, and they are adding a Marketing Research Analyst to their team in Center Valley, PA.
Hybrid Position working 2 days per week in office
6-month contract position with potential for extension and permanent conversion
Responsibilities :
Project Planning and Coordination : Assist in the development and design of project plans and establish timelines to completion. Coordinate with project managers and team members to ensure alignment with project goals.
Email Marketing : Assist in facilitating, collecting, drafting, and deploying communications or newsletters for the Intell4us portal.
Competitive Research : Conduct thorough competitive research to identify industry trends, competitor strategies, and market opportunities. Present findings to the team.
Facilitate Deliverables : Prepare and deliver reports, newsletters, and presentations on project status and outcomes. Facilitate effective communication among project teams, stakeholders, and clients.
Documentation : Maintain comprehensive project documentation, including project plans, status reports, and meeting minutes. Ensure all project information is up-to-date and accessible.
Data Collection and Analysis : Gather, analyze, and interpret data related to platform or project performance, market trends, and competitive landscape. Provide actionable insights to support decision-making.
Team Collaboration : Work closely with team members to gather requirements, provide updates, and ensure their needs are met throughout the project lifecycle.
Preferred qualifications
Minimal 2 years of experience in market / customer intelligence or equivalent area; strongly prefer minimum of 2 years of experience in healthcare, med device or life science industry.
Research Skills : Experience in conducting competitive research and market analysis is preferred. Adequate knowledge of data collection methods (polls, focus groups, surveys, etc.).
Problem-Solving : Strong problem-solving and creative thinker abilities.
Interpersonal Skills : Ability to work collaboratively with diverse teams
Detail-Oriented : Attention to detail in all aspects of project management and research.
Project Management : Experience with Project Management software and overseeing Marketing Projects is a plus.
Founded in 1992, Computer Enterprises Inc. (CEI) is a minority-owned and -led, privately held strategy and technology enterprise. To this day, we remain one of the most trusted consulting partners in our field. We combine strategy with a proactive approach to implementing our insights, empowering our clients to harness the changes in business and technology to their advantage.
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