Paid Media & Social Content Specialist (Full-Time, 40 hrs/wk)

Location: Charleston, SC (hybrid) • In-person content days: 1–3 per week

Charleston Rings designs Truly Custom™ lab-grown engagement rings and ethical fine jewelry—fast, personal, and rooted in faith and family. We’re building a brand that looks as good as it feels: high-aesthetic content, impeccable service, and a mission-driven, faith-friendly voice.

Lead our paid media and support content creation. You’ll own Meta and Google Ads, manage performance reporting, and ensure consistent campaign execution—while also contributing to social content planning and production. You’re analytical, organized, creative, and comfortable on camera when needed.

Paid Media (Primary)

• Plan, launch, and optimize Meta (Facebook/Instagram) and Google Ads (Search, PMAX) campaigns for acquisition and retargeting.

• Build audiences, manage budgets, set up tracking (UTMs, GA4), and analyze performance.

• Test creative, copy, and audiences; produce clear weekly reports and recommendations.

• Manage ad libraries, performance dashboards, and A/B testing schedules.

Social Content (Secondary)

• Capture and edit short-form content (Reels/TikToks/Shorts) 1–3 days/week in Charleston at our 111 East Bay (Rainbow Row) location.

• Write on-brand captions, post, and schedule daily posts across IG, TikTok, and Pinterest.

• Organize content assets and manage a consistent brand aesthetic.

Omni-Channel Marketing

• Email Marketing

• Expanding our platforms to relevant other platforms as necessary

• Regular audits of our website and making sure our marketing funnel is optimized from start to finish

• Love numbers and creative strategy equally—data drives your storytelling.

• Can plan, execute, and analyze ads without hand-holding.

• Have hands-on experience with Meta and Google Ads (setup, tracking, optimization).

• Are organized, self-motivated, and proactive about deadlines and results.

• Are comfortable on camera and understand brand aesthetics.

• Are aligned with a faith-forward, family-friendly brand voice.

• 1–3 years experience running paid social/search campaigns.

• Understanding of ad metrics (ROAS, CTR, CPM, CAC) and UTM tracking.

• Experience creating and editing short-form video for social.

• Familiarity with Google Analytics 4, Meta Ads Manager, and Google Ads.

• Live in/near Charleston, SC and available for in-person content capture 1–3 days/week.

• Shopify, Klaviyo, and Pinterest experience.

• Light photography/videography and influencer coordination.

• Experience with Zapier, Calendly, Podium, or Pipedrive.

30 days:

• Launch and manage baseline Meta Google campaigns with tracking and reporting.
• Publish 3–5 social posts weekly with consistent aesthetic and captions.

60 days:

• Optimize ad performance (ROAS and CTR up); start creative testing cycles.
• Build repeatable systems for reporting and content planning.

90 days:

• Social paid efforts generating measurable leads and sales.
• Running a smooth, self-directed rhythm with minimal oversight.

Meta Ads Manager, Google Ads, GA4, Canva/Adobe, Shopify, Klaviyo, Zapier, Calendly, Podium.

• Hours:40 per week; hybrid with in-person capture days.

• Compensation: $24–$30/hour DOE.

Please submit:

1. Resume and links to your portfolio or campaign results.
2. 3 examples of ads or social videos you created or helped manage.
3. A 60-second intro video (film on your phone) telling us why you’re a fit.
4. A brief one-pager outlining a simple 30-day paid social plan for Charleston Rings.

Apply via the platform where you found this posting or email your materials to admin@charlestonrings.com with subject line: Paid Media & Social Specialist – Your Name.

Charleston Rings is an equal opportunity employer. We value excellence, integrity, and kindness, and welcome applicants of all backgrounds who are comfortable creating within a faith-forward, family-friendly brand.