What are the responsibilities and job description for the Senior Marketing Strategy Manager position at Charlestowne Hotels?
Charleston, SC – The Senior Marketing Manager specializes in marketing strategy, account management, campaign & media planning, and oversight of executed strategy. This person will also lead strategic thinking of brand voice and standards online and offline. The Marketing Manager works closely with the Operations team, Hotel General Managers, and Revenue Management Team to determine revenue goals and expectations. The Marketing Manager then drives the developed strategy, by communicating internally with the Project Management and Creative Team.
This position is a hybrid office role and must live in the Charleston, SC area.
Directives:
- Annual marketing and campaign plan development based on seasonality, month, and segmentation
- Annual marketing budget based on property goals
- Ongoing planning for various properties
- Manage onboarding marketing for select new development and hotel takeovers (from brand development and collateral needs to ongoing digital strategy)
- Relationship management with operations, owners, and shareholders
Responsibilities:
- Lead and oversee the development of marketing plans and strategy
- Act as the liaise between internal departments (Project Management, Creative, Revenue Management, Operations), on-property team, vendors, and clients
- Keep the Director of Marketing Strategy informed of client activities and challenges
- Ability to present marketing plans and budgets to clients
- Prepare monthly marketing reports
Skills and Attributes:
- Must have a positive attitude and enjoy working within a team environment
- Possess the ability to be flexible and adapt to changing client objectives
- Ability to manage priorities and fluctuations in workload
- Technical proficiency and understanding of marketing platforms and systems such as: CRM, CMS, analytics, paid search, social media, etc.
- High level understanding of hospitality platforms and systems: PMS, CRS, POS, etc.
- Creative eye for design and design consistency
- Excellent written and oral communication skills
Personal Attributes:
- Organized
- Communicator
- Analytical
- Problem-solver
- Attention to detail
- Diplomatic
- Decision-maker
- Adaptive
- Resourceful
Required Education & Experience:
- Bachelor’s degree in marketing, communication, hospitality or a related field
- Minimum of 7 years related experience to marketing
- Minimum of 2 years related experience to hospitality
