What are the responsibilities and job description for the Arena Marketing Intern position at Charlotte Hornets?
Position Overview
Hornets Sports and Entertainment (HSE) is looking for an Arena Marketing Intern that is self-driven, creative, and an innovative thinker. This position will collaborate in a cross functional environment to conduct market research, assist the arena marketing manager with promotions and activation strategies for the arena and develop content for various social media platforms. The Arena Marketing Intern will rotate throughout the department in the areas of administrative coordination, event management, arena booking and arena marketing. Hours will include most arena events and Hornets games occurring during evenings and weekends.
This is a paid internship. Interns will be paid $12.00 per hour, with the ability to work thirty (30) hours maximum per week. The 2024-2025 season program runs from September 9, 2024 through April 25, 2025.
HSE is an equal opportunity employer and value diversity at our company. HSE does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Essential Duties And Responsibilities
To be successful in this position, you should demonstrate the following competencies:
Hornets Sports and Entertainment (HSE) is looking for an Arena Marketing Intern that is self-driven, creative, and an innovative thinker. This position will collaborate in a cross functional environment to conduct market research, assist the arena marketing manager with promotions and activation strategies for the arena and develop content for various social media platforms. The Arena Marketing Intern will rotate throughout the department in the areas of administrative coordination, event management, arena booking and arena marketing. Hours will include most arena events and Hornets games occurring during evenings and weekends.
This is a paid internship. Interns will be paid $12.00 per hour, with the ability to work thirty (30) hours maximum per week. The 2024-2025 season program runs from September 9, 2024 through April 25, 2025.
HSE is an equal opportunity employer and value diversity at our company. HSE does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Essential Duties And Responsibilities
- Assist in daily operations of the Arena Marketing Department.
- Assist with pre-event and event day operations associated with all Spectrum Center events’ artist activations execution, media management.
- Assist with event marketing activations including planning, implementation, execution, tracking, etc.
- Responsible for conducting market research and generating reports to increase sales and brand awareness.
- Develop creative content for social media platforms such as Instagram, Facebook, and Twitter.
- Research competitive market schedules aligned or in comparison to upcoming events.
- Development of Marketing Recap reporting requirements to determine ROI and overall effectiveness of arena marketing campaigns. Will assist heavily in the recap process for all events, i.e., collecting all ticketing, social, email, promotional data.
- Assist with hospitality needs for clients and executives.
- Perform any additional duties as assigned by manager.
- Engage in the full internship program, including workshops, speaker series, job shadow opportunities and work closely with fellow interns to successfully complete and present the intern project.
To be successful in this position, you should demonstrate the following competencies:
- Passion for the Entertainment Industry and an understanding of Event Operations, Event Planning, Marketing and Public Relations.
- Strong understanding and knowledge of marketing, digital media, advertising, and promotions.
- Excellent communication skills including written, verbal, and analytical and ability to present ideas clearly and concisely.
- Present and interact with all levels of the organization and outside contacts in a professional manner.
- Possess a strong ability to manage one’s own time and prioritize tasks when given clearly defined goals and objectives.
- Able to maintain confidentiality and use discretion when privy to sensitive information.
- Strong teamwork skills and the ability to manage individual projects.
- Be flexible and dependable having the ability to multi-task and thrive in a fast-paced, deadline-driven environment.
- Present self in a professional manner and have the ability to interact with all levels of organization and outside contacts.
- Problem Solving using creativity and organizational skills.
- Computer proficiency in Microsoft Office products including word, excel, power point and Microsoft Teams.
Salary : $12