What are the responsibilities and job description for the Marketing Manager position at Chesapeake Electric?
Marketing Manager
Chesapeake Electric specializes in both Residential & Commercial electrical work. We are located in Annapolis, MD and ranked as Inc.’s Fastest Growing Private Companies in the Nation. Reach Out and See Why.
What We Seek:
The Marketing Manager will have proven experience identifying target audiences and will creatively engage, educate, and motivate them. The Marketing Manager will be numerically literate, comfortable making sense of performance metrics. A sense of aesthetics and a love for great copy and witty communication, while staying up to date with the latest and best practices in marketing is required.
A Glimpse at Some of the Benefits We Offer:
- An Environment to GROW
- Flexible Scheduling
- Highly Competitive Salary
- Health Insurance
- 401(k) plus 4% match
- Profit-Sharing
- Paid time off
- Paid Holidays
- Company vehicles
- Tuition reimbursement
- Company Events
Glimpse of some of Your Responsibilities - Job Functions:
Establish positioning, develop marketing plans, and execute in conjunction with the Marketing Director across different channels.
- Support Brand Awareness and Lead Gen Strategies.
- Proactively support lead generation with PPC.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
- Plan, oversee & work event booths.
- Commit to your advancement.
What you'll need
- 5-7 years marketing experience
- Digital and lead generation/biz development experience preferred
- Agency experience preferred
- Google Analytics
- Familiarity with SEO
- Wordpress Experience
- Google Business Suite
- Budget management
- experience with ROI tracking and reporting
- PPC campaign management and optimization
- Hubspot/Marketing Automation Experience/Email Marketing Experience
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
Supplemental pay types:
- Bonus pay