Sales & Marketing Associate

OVERVIEW:

As a member of Chester County Tourism, the individual in this position is responsible for actively and passionately contributing to the team’s achievement of its annual and long-term goals which support the economic growth and sustainability for Chester County, primarily its tourism-related businesses. Specifically, this role entails supporting the entire organization with a myriad of administrative sales, marketing and events tasks to help ensure greatest efficiencies, strong productivity, and smooth operations.

Role and Responsibilities:

SALES & MARKETING SUPPORT

• Manage sales and partner accounts in CRM including adding new data and maintaining existing records, and tracking room night pick-up for major events.  
• Conduct research on prospective groups and markets using tools like Cvent, Playeasy, LinkedIn, and others to support sales prospecting.
• Coordinate the domestic and international tradeshow schedule, including registration, shipping materials, researching of appointments and CRM updates post-show.
• Serve as liaison with marketing agencies to develop sales materials, including sell sheets, print/digital ads, website content, and social media assets. 
• Provide service support for sports, weddings, tour, and meeting groups (off-site venue requests, partner referrals, etc.) 
• Lead and coordinate with guest services the Welcome Bag program for sports tournaments, wedding and meeting groups.
• Participate in team brainstorming, problem solving and planning sessions.
• Maintain presence and post on sales social media, including existing Meet in CC and Sports Facebook and Instagram.
• Source and purchase branded giveaway items, ensuring product quality, correct logo placement, and timely delivery.
• Maintain inventory of logo items and event supplies in storage units with support from Visitor Center Specialist

EVENTS SUPPORT

• Coordinate onsite visitor booth program at amateur sports tournaments and other relevant events; may require managing outsourced suppliers.
• Support Manager of Visitor & Partner Services with event logistics for all major CVB Partner and Sales related Events.    
• Schedule four board meetings at local partner venues and manage meeting logistics (AV, Catering, and setup)
• Assist with logistics for FAM (familiarization) trips hosted for media, clients, and tour operators.
• Serve as a backup during the week to Guest Services Team in the Visitor Center as needed.
• All other related tasks and special projects as assigned.

SKILLS AND QUALIFICATIONS:

• Exhibits polite, confident, and professional communication with team, board, clients, and partners.
• Strong writing and verbal communications skills including interpersonal relationships
• Excellent time management and multitasking ability in a fast-paced environment.
• High attention to detail and ability to solve problems proactively.
• The ability to multitask, work in a fast-paced environment, and meet deadlines.

EDUCATION AND EXPERIENCE REQUIREMENTS:

• Minimum of 3 years of administrative experience; background in sales and marketing preferred.
• Knowledge of the tourism industry and familiarity with Chester County are preferred. 
• Proficiency Microsoft Word, Excel, Outlook, PowerPoint, and virtual meeting platforms.
• Valid driver’s license and current automobile insurance

Position suited for those who enjoy managing multiple tasks often with tight deadlines, like interacting with people, appreciate tourism attractions that draw visitors, and truly desire and would be excited to be part of a team that makes a difference for our hospitality industry and the overall community. Some evening and weekend work will be required as needed, particularly for/at special events.