What are the responsibilities and job description for the Marketing Manager position at Children's Happy Teeth & Happy Braces?
About the Marketing Manager position
We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing our patient acquisition channels.
Marketing Manager responsibilities are:
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Develop strategies and tactics to spread the word about our company and drive qualified kids dental patients to our organization
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Own the implementation of marketing campaigns from start to finish
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Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
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Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.
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Partner with key industry players, agencies and vendors to form strategic relationships.
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Take charge of marketing budget, ensuring that funds are invested and allocated wisely.
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Measure and report performance of marketing campaigns
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Gain insight from reported performance, and assess this against company goals.
Marketing Manager requirements are:
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BS/MS degree in marketing or a related field
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Demonstrable experience in marketing, coupled with the desire and potential to learn
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Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.
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Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
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Numerically literate; can:
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Understand and interpret metrics
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Process figures
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Interpret and process spreadsheets
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Comfortably manipulate numbers
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Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
Salary : $65 - $75
