Marketing Specialist

Job ID

68807

Location

Aurora, Colorado

Full/Part Time

Full-Time

Regular/Temporary

Regular

Why Work at Children's....

Here, it’s different. Come join us.

Children's Hospital Colorado has defined and delivered pediatric healthcare excellence for more than 100 years.

Here, the nation’s brightest nurses, physicians, scientists, researchers, therapists and care providers are creating the future of child health. With an optimist’s outlook, a trailblazing spirit and a celebrated history, we’re making new strides every day.

We’ve been Magnet-designated four times by the American Nurses Credentialing Center and are consistently recognized among the nation’s top 10 pediatric hospitals by U.S. News & World Report. 

As a national leader in pediatric care, we serve children and families from all over the nation. Our System of Care includes four pediatric hospitals, 12 specialty care centers, 400 outreach clinics and 7,000 healthcare professionals representing the full spectrum of pediatric care specialties.

We need your expertise.

A career at Children's Colorado will challenge you, inspire you, and motivate you to make a difference in the life of a child. Here, it’s different. Do you have what it takes?

Additional Information

Department: Service Line Marketing

Hours per week: 40, eligible for benefits

Shift: 80 hours

Job Overview

The Marketing Specialist is responsible for collaborating with the Marketing Strategist in developing and implementing the marketing and communications strategy for an assigned group of service lines and/or clinical focus areas within the organization. He/she develops and maintains solid client relationships and possesses an intimate understanding of assigned client's core business.

The Marketing Specialist supports the Marketing Strategist and collaborates with key stakeholders in the creation of business plans, market research, and tracking and reporting of data intelligence. He/she assists in providing ongoing guidance and project management to drive awareness, local and national reputation, competitive positioning, and service line growth.

The Marketing Specialist will work across the marketing and communications team to ensure the right resources are utilized at the right time for the right projects to get the best results.

The equivalent role in an advertising/digital agency would be Account Executive.

Responsibilities

POPULATION SPECIFIC CARE

No direct patient care.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.

Assist in the development and implementation of annual marketing and communications plans for assigned service lines, clinical focus areas and/or community programs

Undertake individual tactics of the marketing plan as assigned

Subject matter expertise in assigned service lines, focus areas

Integrate tactics across relevant channels including web, mobile, social, direct, print, PR, etc.

Translate marketing plans and initiatives into actionable creative/digital briefs

Assist in analyzing marketing data and lead generation (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Build strong working relationships with all key stakeholders within assigned service lines and across the marketing and communications department

Other Information

COMPETENCIES

BUILDING CUSTOMER LOYALTY - Meeting and exceeding internal or external customer expectations while cultivating relationships that secure commitment and trust.

BUILDING PARTNERSHIPS - Developing and leveraging relationships within and across work groups to achieve results.

COMMUNICATION - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others.

CONTINUOUS LEARNING - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.

DIVERSITY & INCLUSIVITY – Is sensitive to cultural diversity, race, gender, and other individual differences in the workforce; recognizes the value of diverse perspectives and experiences and fosters a work environment reflective of the community at large.

DECISION MAKING - Identifying and understanding problems and opportunities by gathering, analyzing, and interpreting quantitative and qualitative information; choosing the best course of action by establishing clear decision criteria, generating and evaluating alternatives, and making timely decisions; taking action that is consistent with available facts and constraints and optimizes probable consequences.

EMOTIONAL INTELLIGENCE - Establishing and sustaining trusting relationships by accurately perceiving and interpreting own and others’ emotions and behavior; leveraging insights to effectively manage own responses so that one’s behavior matches one’s values and delivers intended results.

INNOVATION - Creating novel solutions with measurable value for existing and potential customers (internal or external); experimenting with new ways to solve work problems and seize opportunities that result in unique and differentiated solutions.

MANAGING RELATIONSHIPS - Meeting the personal needs of individuals to build trust, encourage two-way communication, and strengthen relationships

PLANNING AND ORGANIZATION - Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources.

QUALITY ORIENTATION - Accomplishing tasks by considering all areas involved, no matter how detailed; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.

RESOLVING CONFLICT - Helping others deal effectively with an antagonistic situation to minimize damage to the relationships and promote shared goals; using appropriate interpersonal methods to reduce tension or conflict between two or more people and facilitate agreement.

STRESS TOLERANCE - Maintaining stable performance under pressure or opposition (e.g., experiencing time pressure, conflict, or job ambiguity); handling stress in a manner that is acceptable to others and to the organization.

Possesses an eagerness to learn new skills and techniques and applying them to a diverse range of design and interactive projects.

Proficiency with relevant technology and software applications.

Possesses exceptional work examples that showcase solid conceptual skills and execution.

SCOPE AND LEVEL

Guidelines: Guidelines are generally numerous, well established, and directly applicable to the work assignment.  Work assignment and desired results are explained by general oral or written instructions.

Complexity: Duties assigned are generally repetitive and restricted in scope but may be of substantial intricacy.  Employee primarily applies standardized practices.

Decision Making: Decisions or recommendations on non-standardized situations are limited to relating organizational policies to specific cases.  Brings non routine issues to supervisor. Problems that are not covered by guidelines or are without precedent are taken up with the supervisor.

Communications: Contacts with the public or employees where explanatory or interpretive information is exchanged, gathered, or presented and some degree of discretion and judgment are required within the parameters of the job function.

Supervision Received: Under normal supervision, within a standardized work situation, the employee performs duties common to the line of work without close supervision or detailed instruction.  Work product is subject to continual review.

Qualifications

EDUCATION – Bachelor’s degree or equivalent in marketing, public relations, communications, or related field

EXPERIENCE – 3 – 7 years of experience in agency/studio/corporate environment

Proficiency with relevant technology and software applications

Strong concept development and problem-solving skills

Exceptional work examples that showcase solid conceptual skills and execution

Highly organized and dependable; able to multitask, work quickly and meet multiple deadlines

Able to work independently as well as collaboratively with seasoned creative and marketing teams

Excellent oral and written skills

Excellent project management skills

Professional work ethic and a team player

Must demonstrate initiative and be proactive in seeking new opportunities and solutions

EQUIVALENCY – Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.

Physical Requirements

Ability to Perform Essential Functions of the Job

Audio-Visual: Hearing: Good

Audio-Visual: Near Vision: Good

General Activity: Sit: 2-4 hrs. per day

Motion: Bend: Up to 1/3 of time

Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)

Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

Work Environment

Mental and Emotional Requirements: Independent discretion/decision making.

Mental and Emotional Requirements: Makes decisions under pressure.

Mental and Emotional Requirements: Manages stress appropriately.

Mental and Emotional Requirements: Works with others effectively.

Equal Employment Opportunity

It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation.  Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information.

Salary Information

Annual Salary Range (Based on 40 hours worked per week): $57,085.51 to $85,628.26

Hourly Salary Range: $27.44 to $41.17

Benefits Information

As a Children’s Hospital Colorado team member, you will receive a competitive pay and benefits package designed to take care of your needs that includes base pay, incentives, paid time off, medical/dental/vision insurance, company provided life and disability insurance, 403b employer match (retirement savings), and a robust wellness program.

Salary : $27 - $41