Business Promotions and Outreach Coordinator

To perform assignments in business promotion and outreach, marketing, and social media content creation and design. Assist the City’s Economic Development Division with promoting small business programs and initiatives, community outreach, and marketing the city as a place to invest. It is expected that an incumbent is fully competent to perform the full range of duties for this class independently and with minimal supervision. The City’s Economic Development Division is responsible for establishing a healthy and vibrant local economy by attracting investment, servicing businesses and entrepreneurs, developing a diverse and skilled workforce, and creating economic opportunities to improve the economic well-being and quality of life for all. 


The following duties and functions, as outlined herein, are intended to be representative of the type of tasks performed within this classification.  They are not listed in any order of importance.  The omission of specific statements of the duties or functions does not exclude them from the classification if the work is similar, related, or a logical assignment for this classification.  Other duties may be required and assigned.

Promotes economic development programs related to business attraction, expansion, and retention. Duties may involve research, writing, presenting reports, and data collection and analysis.

Creates marketing materials including, but not limited to, printed and promotional materials, newsletters, brochures, flyers, postcards, and videos.

Promotes business incentives and grant programs offered by the City.

Creates educational and informational content regarding current development, economic development programs, policies, and events. 

Maintains accurate and up-to-date information on the Economic Development Division’s webpage.

Assists with maintaining and updating the City’s database of area businesses and economic development contacts.

Assists with the assembly, content creation, and distribution of the Economic Development Newsletter and periodic email blasts.

Develops, implements, and maintains a comprehensive economic development marketing plan to help brand the City as a place to invest, start and grow a business, and live. 

Establishes and executes marketing campaigns to attract new businesses and investment to the City.

Collaborates closely with the Public Affairs Department on the City’s messaging and branding.

Collaborates with the other departments on marketing and public outreach efforts to create a positive image and brand for the City. 

Assists with the development and distribution of marketing material to local businesses and community members.

Creates and maintains a calendar of content for the Economic Development Division’s social media  platforms, i.e. Facebook and LinkedIn.

Assists with preparing reports and presentations for economic development stakeholders, boards, trade associations and City leaders.

Responds orally and in writing to inquiries and provides information to the public on services and programs.

Represents the Division at community events to promote the Division’s programs, activities, and special events; posts real-time to social media.

Performs other related duties as assigned.

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Advertising, Digital Media, Public Relations, Business, or a closely related field; and 
• Within the last five (5) years must posses two (2) years of professional experience implementing marketing strategies, creating social media content, digital marketing, and/or coordinating varied outreach projects; and 
• Must possess (or able to obtain within fourteen (14) days of hire) and maintain a valid Florida driver’s license.

COMMUNICATION COMPETENCIES

 

Effectively communicates with supervisor, employees, other departments, businesses, sponsors, nonprofit organizations, vendors, outside agencies, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.

Accurately and expeditiously receives and delivers messages and information to the appropriate individuals.

Ability to prepare accurate and thorough written records and reports.

Ability to understand and follow oral and written instructions and to complete assigned tasks with minimal supervisory direction.

 

Ability to understand and quickly and accurately follow brief oral and written instructions on moderately complex matters.

 

 

KNOWLEDGE, SKILLS, AND ABILITIES (KSAs)

 

Knowledge of the principles and techniques of business promotion and marketing strategies. 

Proficient in graphic design programs such as Canva and Issuu. 

Proficiency in Microsoft Office (Word, Outlook, Excel, Publisher, and PowerPoint), Adobe Creative Suite (Illustrator, Photoshop, In Design, etc.), and email marketing platforms such as Mailchimp.

Strong skills in professional use of social media platforms, including, but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube, Google and other blogging, video and web platforms.

Skill in operation of cameras, audio and visual equipment, screens, PowerPoint projectors and speakers.

Skill in photography and photo editing. 

Knowledge of video production and editing; ability to complete video projects.

Knowledge of modern marketing and communication practices; promotional events planning.

Writing and editing techniques for a variety of audiences.

Ability to develop and implement established goals, objectives, policies, and procedures.

Ability to meet program objectives including timetable deliverables and work plans.

Be an innovative and creative thinker, who possesses the ability to work independently and in an open team setting. 

Sound understanding of branding, business development, communications, and marketing principles.

Ability to make decisions and solve problems.

Ability to assist with the planning, organizing and implementation of economic development programs and services, including a proactive outreach and communication program to promote the city as a great place to live, work, and play.

Ability to organize work, set priorities and exercise sound independent judgment within established guidelines, including using creative ways to solve issues.

Ability to develop, establish and maintain effective working relationships with employees, other departments, officials, participants, vendors, community leaders, and the general public.

Ability to effectively communicate both orally and in writing fundamental technical information to the business community and the general public.

Ability to work a flexible schedule, including nights, weekends and holidays.

The City of Boynton Beach, Florida, is an Equal Opportunity Employer.  In compliance with the Americans with Disabilities Act (42 U.S. C. 12101 et. seq.), the City of Boynton Beach will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.  The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job.
 
 A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties.  All duties and responsibilities are essential job functions and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities.  To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently.  Some requirements may exclude individuals who pose a direct threat of significant risk to the health or safety of themselves or others.  Requirements are representative of the minimum level of knowledge, skills, and ability.

 
VETERANS' PREFERENCE:
 Certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority in the City’s hiring process. Additionally, certain servicemembers may be eligible to receive waivers for postsecondary educational requirements in employment by the City.
 
The City of Boynton Beach, Florida, is an Equal Opportunity Employer (EEO) and Affirmative Action Employer. All applicants receive consideration for employment without regard to race, color, religion, gender (including identity or expression), marital status, sexual orientation, national origin, age, disability or any other protected classification as defined by applicable law (except as limited by Personnel Rules, Collective Bargaining Agreements, or bona fide occupational qualifications). 
 
 
Title I of the Americans with Disabilities Act (ADA) protects qualified individuals with disabilities from employment discrimination. Under the ADA, a person has a disability if he/she has a physical or mental impairment that substantially limits a major life activity. The physical demands described within the job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. In compliance with the ADA, the City of Boynton Beach will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.
 
 
A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements are subject to possible modifications to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the abilities and aptitudes to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat of significant risk to the health or safety of themselves or others. Requirements are representative of the minimum level of knowledge, skills, and ability.

Salary : $52,811 - $65,000