What are the responsibilities and job description for the Marketing and Public Relations Specialist position at City of San Bernardino, CA?
Are you looking for an opportunity for professional growth and development? Consider joining the City of San Bernardino's Police Department a Marketing and Public Relations Specialist!
In addition to performance-based merit increases, the salary will be increased by 2.7% effective July 8, 2024.
About the Position:
The Marketing and Public Relations Specialist manages public and community relations tasks, developing and implementing strategies to enhance the department's community presence in line with its mission, vision, and values. Acting as the department's spokesperson, media liaison, and community representative, this individual coordinates and executes public relations tactics, including media relations, social media, and community outreach activities.
We seek candidates with:
- Effective Communication: Demonstrates excellent oral and written communication skills to effectively communicate the department's core mission, vision, and values to the general public.
- Government Background: Preferably experienced in a municipal government setting.
- Marketing Expertise: Proven ability to develop successful business marketing strategies.
- Social Media Proficiency: Skilled in managing business social media accounts.
- Digital Media Expertise: Proficient in editing digital videos and photography.
As this position is within the Police Department, qualified candidates must successfully pass a thorough police background investigation which includes a:
- Personal History Statement and Pre-Background Interview Questionnaire Packet
- California Department of Justice (DOJ) and Federal Bureau of Investigation (FBI) background investigation
- Background Investigation with an Investigator
Essential Duties & Responsibilities
Typical Responsibilities:
- Executes department and city communications plans, developing and implementing goals, policies, and procedures.
- Creates and implements proactive public relations strategies using media relations, social media, advertising, and direct communication.
- Researches, writes, edits, and distributes press releases, news articles, and public service announcements across various media platforms.
- Interfaces with media, organizes press briefings, responds to inquiries, and supports communications during emergencies.
- Prepares presentations, conducts on-camera interviews, and coordinates city video projects for television and social media.
- Represents the department at events, engages with community groups, and coordinates public tours of department facilities.
CORE COMPETENCIES
Knowledge:- Writing and reporting techniques for various media formats.
- Ability to develop and execute effective public information and marketing strategies.
- Skills in managing media interactions, conducting press conferences, and drafting media releases.
- Experience in planning and coordinating events to enhance public outreach.
- Competence in digital photography, video production, and social media management.
- Understanding of laws, statutes, and ordinances related to media relations and public information dissemination.
- Ability to craft effective and informative public information across various mediums.
- Experience in planning, directing, and coordinating departmental media and public relations activities.
- In preparing and delivering oral and written presentations, including on-camera and on-radio appearances.
- Capability to analyze issues, propose solutions, and implement recommendations within established guidelines.
- Maintaining confidentiality of sensitive information acquired during work duties.
- Establishing and maintaining effective relationships with diverse cultural and ethnic groups, and collaborating effectively within a team environment.
Minimum Qualifications
Education and Experience:
Bachelor’s Degree in Public Administration, Public Relations, Journalism, Communications, or a closely related field.
Or
One (1) year of experience Public Relations or other related experience.
Licenses, Certifications, and Equipment:
A valid State driver’s license is required.
Supplemental Information
BENEFITS AND REWARDS
The City offers an attractive compensation and benefit package, that includes:
Retirement – Participation in the California Public Employees’ Retirement System (CalPERS). Classic members with less than 6 months separation: CalPERS 2% at 55, single highest year plan. New members, CalPERS 2% at 62, three highest year average plan.- Health Insurance – Monthly contribution of $715.00 (Employee Only), $1,377.00 (Employee plus one), or $1,841.00 (Employee plus Family) for health, dental and vision premiums. Eligible employees who waive all medical, dental, vision, supplemental life, and supplemental AD&D benefits will receive an annual “Health Insurance Waiver Stipend” of $3,500.00 every first paycheck of December.
- Leave – Vacation beginning at 80 hours after one year, 96 hours of sick leave annually, 13 holidays, plus 18 hours of floating holiday time.
- Life & Accidental Death and Dismemberment Insurance – The City provides Term Life and Accidental Death & Dismemberment (AD&D) Insurance.
SELECTION PROCEDURE
Submit a completed job application and responses to the Supplemental Questionnaire, which fully describe the nature of your professional experience and qualifications. Resumes will not be accepted in lieu of the application or supplemental application materials.
Application Review
A. Minimum qualifications
B. Completion of the supplemental questionnaire
The rating of the supplemental questions may determine application status and/or rank on the eligible list. Applications submitted without all required materials will not be considered.
Accommodation
The City of San Bernardino is committed to providing reasonable accommodations for qualified applicants with disabilities, whether physical or mental. If you require such accommodations during the assessment process, it is your responsibility to contact the Human Resources Department in writing before the recruitment closing date. For further details on how to request accommodation, please reach out to us at 909-384-5104 or via email at rivera_es@sbcity.org.
Successful candidates will be placed on an eligible list, and highly qualified candidates will be referred to the appointing authority for further consideration. Candidates advancing in the selection process will receive information/instructions via email only.
The San Bernardino Police Department is an equal opportunity employer and is committed to creating and maintaining a work environment that is free of all forms of discriminatory harassment, including sexual harassment and retaliation (Government Code §12940(k); 2 CCR 11023).
Pre-Employment Process may include, but is not limited to:
- Application Review
- Written Exam
- Personal History Statement and Pre-Background Interview Questionnaire Packets
- Oral Exam
- Background Investigation with the California Department of Justice (DOJ) and the Federal Bureau of Investigation (FBI)
- Background Investigation with Investigator
- Pre-employment Medical Exam, including drug test.
- Psychological Evaluation
- Employment/Professional Reference Check
For more information about this position, please contact the
City of San Bernardino Human Resources Department at 909-384-5104.
THE CITY OF SAN BERNARDINO IS AN EQUAL OPPORTUNITY EMPLOYER
- Other – Optional Deferred Compensation Plan, flexible benefits plan, pre-tax childcare plan, employee assistance program, and all other benefits which are received by General Unit employees of the City per Memorandum of Understanding.
- Retirement – Participation in the California Public Employees’ Retirement System (CalPERS). Tier I Employees hired before 10/3/11: CalPERS 2.7% at 55; Classic members with less than 6 months separation: CalPERS 2% at 55, single highest year plan. New members, CalPERS 2% at 62, three highest year average plan.
- Health Insurance
- The City contributes $715.00 (Employee Only), $1,377.00 (Employee plus one), or $1,841.00 (Employee Family) for medical, dental and vision premiums.
- Eligible employees who waive all medical, dental, vision, supplemental life, and supplemental AD&D benefits will receive an annual “Health Insurance Waiver Stipend” of $3,500.00 every first paycheck of December.
- Leave
- Vacation - 80 hours annually, accrued bi-weekly; available for use after one (1) year.
- Sick Leave - 96 hours annually, accrued bi-weekly; available for use after ninety (90) days.
- 13 holidays, plus 18 hours of floating holiday time.
- Life & AD&D Insurance – The City provides Term Life and AD&D Insurance.
- Other - Optional Deferred Compensation Plan, flexible benefits plan, pre-tax childcare plan, employee assistance program, and all other benefits which are received by General Unit employees of the City per Memorandum of Understanding.