Senior Vice President, Insights & Analytics

Join CMI Media Group: Senior Vice President, Insights & Analytics

Are you a visionary leader with a passion for transforming data into actionable insights that drive healthier outcomes? Do you thrive on innovation and building best-in-class solutions? CMI Media Group, a leader with 30 years in healthcare marketing, is seeking a Senior Vice President, Insights & Analytics to join our dynamic team.

About the Opportunity:

As our Senior Vice President, Insights & Analytics, you will be at the forefront of developing and implementing next-generation reports, tools, and processes that provide our clients with invaluable insights into media spend optimization across all channels. You will provide strategic oversight of business insight deliverables, working cross-functionally to ensure our clients receive seamless, best-in-class solutions efficiently, cost-effectively, and with speed and accuracy.

This is a pivotal role for a leader who can drive CMI's vision to provide actionable analytics, foster outstanding customer service, and continuously evaluate and enhance our reporting to address complex client business questions. You will play a key role in integrating HCP and Consumer level campaign performance, partnering with our advanced analytics teams to bring forth innovative consumer solutions for planning and measurement.

What You'll Do:

• Drive CMI’s vision for actionable analytics across online and offline channels.
• Achieve and maintain outstanding customer service and ensure customer retention.
• Lead the ongoing evaluation of current deliverables, providing best-in-class reporting for client business questions and media plan optimization.
• Develop processes to integrate HCP and Consumer campaign performance for optimal media spend.
• Collaborate with internal teams team to identify planning and measurement enhancements utilizing proprietary database.
• Partner with the advanced analytics team to create innovative consumer tools.
• Provide strategic oversight of measurement, campaign performance analysis, and optimization recommendations for assigned accounts.
• Serve as the point of escalation for internal requests from media and brand teams.
• Participate in exploring new measurement and analysis methodologies.
• Contribute to new business development activities.
• Provide thought leadership to shape strategic direction, influence industry best practices, and elevate the organization’s profile.
• Lead and grow new capabilities from an analytics/measurement perspective.
• Oversee the delivery of easily understood client deliverables.
• Develop and foster strong client relationships, especially within analytic departments.
• Ensure effective communication across interdisciplinary teams (Planning, Buying, Supplier partners, Agency, product development, etc.).
• Work independently with guidance from the EVP regarding overall goals and objectives.
  
  

What You Bring:

• 10 years of experience in related marketing, analytics, and data.
• 5 years of working experience in the pharmaceutical industry required.
• Strong technical capabilities to guide methodology, direct tool development, and identify growth partnerships.
• Highly skilled in manipulating data sets and creating visualizations on key platforms.
• Analytics experience within an integrated and digital communications and/or media agency background preferred.
• AI literacy preferred.
• Proven experience leading, teaching, and integrating a diverse team.
• Very strong interpersonal skills, with the ability to collaborate across many functions and build bridges of trust and mutual respect.
• Demonstrated thought leadership with a track record of influencing industry trends and driving strategic vision.
• The ability to thrive in a fast-paced and deadline-driven environment.
• Proven ability to work cross-functionally and manage a heavy workload.
• Open to travel as needed.
• BA/BS required; MBA/other graduate degree preferred.
  
  

Locations: Cherry Hill, NJ; Chicago, IL; Costa Mesa, CA; London, ENG; New York, NY; Parsippany, NJ; Philadelphia, PA; Chesterbrook, PA.

Apply Today!

We encourage applicants from all backgrounds to apply. We value diverse perspectives and are committed to building a team that reflects the communities we serve. If you are ready to make a significant impact and contribute to a company that truly believes in "All for Good," we invite you to apply.

The base salary for this position at the time of this posting may range from $140,000 to $295,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

At CMI Media Group, we believe in "All for Good." It's in our DNA and Core Values. We challenge the norm, drive as a health leader, and serve as an indispensable partner and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, giving voice to and truly hearing our people and our partners.