Product Marketing Specialist

CNH Industrial is a world-class equipment and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its five core Brands: Case IH, New Holland Agriculture and STEYR, supplying 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment delivering a full lineup of construction products that make the industry more productive. Across a history spanning over two centuries, CNH Industrial has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success, driven by its purpose of Breaking New Ground. As a truly global company, CNH Industrial’s 35,000 employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

Responsibilities

Responsibilities

• Collects and classifies new product ideas or strategic product extensions to support evaluation of their potential to address customer needs and to achieve goals in revenue growth and market share.
• Ensures correct translation of market demands in products and services with the research department, engineering, and other related disciplines.
• Helps product development team establish strategies ranging from product pricing, design, marketing, advertising, packaging, and future products to manage the product family's life.
• Liaises with product/brand management to ensure effective planning and co-ordination of advertising/public-relations and promotions for new products.
• Liaises with specialist departments to ensure the effective operation 5) and production of new/revised products.
• Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications.
• Other related duties as assigned.
  
  
  

Qualifications

Qualifications

• A Bachelor's degree in a relevant discipline with a minimum of 6 years of relevant experience or
• An Associates degree in a relevant discipline with a minimum of 10 years of relevant experience
• Experience with Presentation/Content development
• Proven track record of driving successful product marketing campaigns and delivering measurable business outcomes.
• Deep understanding of product marketing principles, including positioning, segmentation, and go-to-market strategies.
• Exceptional project management skills, with the ability to prioritize tasks and manage multiple priorities.
• A strategic thinker with an entrepreneurial mindset who thrives in a fast-paced, results-driven environment.
• Strong ability to balance individual contributions with leadership/people management responsibilities.
• Highly collaborative, with a proven ability to influence and partner across teams.
  
  
  

Company Benefits

CNH Industrial offers a wide variety of benefits that not only encourages wellness and preventive care, but we also provide the right tools and programs to help you achieve it. Our benefits package includes medical, dental, vision, disability, and life insurance. Our industry leading 401k will support you in meeting your retirement objectives. Additional benefits include paid parental leave, flexible work policies, opportunities for self-development and paid leave for specific activities. Click here for more information!

EEO

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "EEO is the Law" poster and its supplement here . CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.

Read about our company’s commitment to pay transparency by clicking this link: pay transparency notice .

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, colour, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.