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Sales Manager - Custom Homes

Cogent Talent Solutions
Mechanicsburg, PA Full Time
POSTED ON 8/5/2025
AVAILABLE BEFORE 10/5/2025

The Sales Manager will be a member of the Leadership Team. This position will uphold and acknowledge the company Core Values and carry them out through his/her team. The Sales Manager will be responsible for selling custom homes. This includes running the design process until a design agreement is signed. The Sales Manager will oversee all sales operations.  The Sales Manager will be accountable for the sales process in each department. The sales manager will be responsible for managing the third-party marketing function. This includes giving guidance to the third-party marketing team to help generate leads for revenue streams. 

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Management Responsibilities
  • Lead weekly Sales Team Meetings  
  • Attends all EOS meetings and follows processes & procedures and company directives. 
  • Maintain information in Builder Trend (CRM) and hold the sales team accountable for their information. 
  • Track and report on business development metrics and KPIs. 
  • Oversee time management for all direct reports, as well as conducting yearly reviews.  
  • Prepares weekly status updates for management team meetings for all projects.  
  • Approve pricing quotes for remodel using the internal pricing model. Assist in pricing of Custom Homes. 


Marketing Responsibilities
  • Help Determine/Set the yearly marketing budget in collaboration with the Integrator.  
  • Manage the third-party marketing relationship and help drive increased leads. 
  • Develop and implement a strategic business development plan to attract new clients. 
  • Assist in creation and printing of open house brochures/handouts, etc.  
  • Use as needed other online marketing tools: Houzz, Zillow, MailChimp  
  • Responsible for all company lot and house signs  
  • Assist with marketing campaigns


Sales Responsibilities

Use the internal sales process to meet yearly sales goals.  
  • Cultivate sales leads via phone, email, website, open houses, realtors, and personal contacts. 
  • Schedule and show custom model homes to prospects. 
  • Explain how the company designs and builds custom homes to prospects. 
  • Follow established construction standards and best practices for consistency. 

Design homes with clients using one of the following “starting points.” 
  • Current Roland Built home with modifications. 
  • Plans provided by a prospect either from a plan website or architect. 
  • From scratch to meet the requirements of the lot/land 

  • Present and Review pricing, specifications, and contracts with clients 
  • Promote and Connect clients with outside designers for interior selections. 
  • Collaborate with outside draftsperson for plan updates and present revised plans to clients through the design process. 
  • Review and help clients make exterior selections. 
  • Obtain homesite reservations, collect checks and provide to admin. 
  • Attend Pre-Construction meetings for all custom homes to share about the client and any specific requests the team should be aware of. 
  • Review Builder Trend Custom Home project setup for accuracy. 
  • Obtain allowance pricing from Roland approved vendors for final customer pricing. 
  • Attend rough-in walkthrough with client and subcontractors for continuity. 


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$50,000 - $70,000 a year
Above is a base salary plus a commission structure
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Salary : $50,000 - $70,000

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