Digital Marketing Manager

Come be a driving force on Cognite’s global Demand Generation team and help us better execute and optimize lead generation from our digital channels! We are a nimble, high-impact team with direct handshakes with the CMO and CRO, tasked with driving sales pipeline growth using the web, email, social, and paid media. We make decisions quickly, learn continuously, and have responsibility to a broad set of sales and marketing stakeholders. This role will be based out of Austin, Texas and provides flexibility for working from home and in the office. 

What does Cognite do?

Cognite is a global leader in enterprise software that delivers simple access to complex industrial data. Our SaaS solution, Cognite Data Fusion®, solves the "industrial data problem" with a self-service Industrial DataOps experience that empowers domain experts across Oil & Gas, Manufacturing, and Power & Utilities to build, deploy, and scale 100's of digital solutions. Using Cognite Data Fusion®, customers can reduce costs, maximize asset performance, and improve the integrity and sustainability of operations.

This is a hybrid role based in Austin

• This versatile role will develop and execute multi-channel campaigns for our global sales & business development teams using email and paid media on digital channels such as LinkedIn, Google Adwords, and other relevant digital platforms. The marketing manager will work cross-functionally with the demand generation, creative, event, sales enablement, PR, communications, and analyst teams, as well as individual stakeholders from our partnership and community teams.
• Supports ongoing integrated marketing campaigns with strategic guidance and execution of email and nurture campaigns, including setup, orchestration, scheduling, testing and measuring.
• Drives the strategy for optimal use and health of our email marketing database and manages the development and execution of our monthly newsletter
• Manages, tests, and evaluates our SEM program keywords and approach, while making recommendations for improvement
• Deploys paid display campaigns directly through our ABM platform and with external agencies 
• Owns our corporate, paid demand-gen-based strategy and calendar for LinkedIn and Twitter with input from our PR, Comms, and Demand Gen teams 
• Writes post copy, evaluates ideal hashtags, launches posts and campaigns, optimizes the content and audience, and reports on KPIs per campaign
• Analyzes metrics to identify audience insights and communicate strategic recommendations and forecasts back to marketing leadership and sales
• Maintains email marketing best practices, including writing and testing subject lines and copy, optimizing for open rates and click through rates, and reporting on KPIs of email campaigns
• Thinks beyond the responsibilities of this team to create ideas that make our marketing teams more effective
• Performs additional duties as assigned

• 3-5 years hands-on experience across email and a range of paid channels (display, SEM, social) at an enterprise software company (experience with industrial B2B marketing is a plus)
• Has working experience with Hubspot, LinkedIn, Google suite, Salesforce  
• Has been responsible for developing, communicating, and measuring strategy for similar inbound content programs
• Has knowledge and understanding of best practices for email and social, and stays on top of developing trends
• Can demonstrate previous success in executing & optimizing paid LinkedIn campaigns 
• Story-tells well through writing compelling copy and/or creating engaging email/social ideas
• Can learn quickly, ask questions, and make informed recommendations from data
• Can work efficiently and cross-functionally across multiple stakeholders and campaigns
• Has an entrepreneurial spirit and a desire to build a well-oiled marketing machine

• An opportunity to make an impact on the industrial future and be part of disruptive and groundbreaking global projects
• High level of autonomy, ability to influence decisions and to learn from mistakes
• Work along side a driven, engaging team with in-depth software expertise and industry experience
• Opportunity to join Together@Cognite for social, community, and diversity initiatives
• Focus on velocity, openness, togetherness, impact, and curiosity
• Join a team that truly lives their values and brings their whole selves to Cognite

• Competitive Compensation 401(k) with employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO flexibility to enjoy it
• Paid Parental Leave Program
• Company Paid Friday Lunch via DoorDash Fully Stocked Fridges in the offices

Cognite is a global industrial SaaS company that was established with one clear vision: to rapidly empower industrial companies with contextualized, trustworthy, and accessible data to help drive the full-scale digital transformation of asset-heavy industries around the world. Our core Industrial DataOps platform, Cognite Data Fusion™, enables industrial data and domain users to collaborate quickly and safely to develop, operationalize, and scale industrial AI solutions and applications to deliver both profitability and sustainability. Visit us at www.cognite.com and follow us on Twitter @CogniteData or LinkedIn: https://www.linkedin.com/company/cognitedata

Equal Opportunity

Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion. 

We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.