What are the responsibilities and job description for the Marketing Manager position at Cohen & Cohen Personal Injury Lawyers, P.C.?
Cohen & Cohen is a high-performing personal injury law firm looking for a Marketing Generalist to own and optimize our marketing ecosystem. This role blends intake team oversight, vendor management, and digital performance marketing with a strong emphasis on pipeline visibility, lead conversion, and dashboarding.
You will manage our marketing stack—SEO, Google Business Account, CallRail, Lead Docket, and Google Analytics—to ensure the firm’s brand and case pipeline are performing at peak levels. Prior personal injury marketing experience is strongly preferred, as understanding lead-to-case conversion and case funnel dynamics is critical to success.
We’re looking for someone who’s hands-on, data-driven, and excited to grow with the firm
