What are the responsibilities and job description for the Creative Director position at Community Financial Credit Union?
Be a part of One Team One Mission!
Would you like to be part of an organization that believes in being passionate about what you do?
We are looking for proactive and productive people like you who are organized and supportive!
Do you want the ability to be involved in the community you work in and spending time involved with numerous charitable organizations?
Join the CFCU team where we put our members and team members first.
Position Summary:
The Creative Director works closely with the VP/Marketing in leading Community Financials’ internal creative agency. The internal agency has the strategic imperative of ensuring Community Financial growth targets. This role helps to drive the balance between execution and growing both the creative competency and confidence of our team. The position provides all business unit leaders with a “white glove” approach by understanding CFCU’s priorities and liaising with the internal agency team to grow creative ideas to meet these objectives. As a leader, they help to stretch the innovative approach to marketing and drive creativity within the team. They assist in managing creative materials, such as copywriting, social media assets, publicity, design, and advertising, while ensuring compliance and maintaining a consistent brand message.
Essential Functions and Responsibilities:
The minimum requirement for any team member of our company is to work collaboratively and cooperatively with others, with a commitment to a workplace of dignity and respect, in compliance with Equal Employment Opportunity standards and regulations. We also require, as a minimum standard, that all team members have the ability to accept direction and constructive criticism from supervisors and managers.
Manage the development of metrics, initiatives, and infrastructure that will support and improve the operations of the internal agency.- In conjunction with the VP/Marketing, assist with benchmarking the organization’s current marketing activities, performance, and investment against industry best practices. Through gap analysis, develop a roadmap for improvements and business case(s) for undertaking necessary changes.
- Oversee and manage the creation of digital and print marketing materials produced by graphic designers. Ensure materials support marketing efforts, provide consistent messaging and adhere to brand standards.
- As appropriate and with the buy-in of the leadership team, identify, recommend and lead the implementation of improvement opportunities, including directing cross-functional implementation teams, that will increase the overall effectiveness of CFCU’s internal creative agency.
- Support and manage activities of the tactical marketing team that provides creativity and content to digital marketing and member success teams as well as other departments in the credit union.
- Maintain a cohesive, highly trained and motivated staff to meet the organization’s demands. Provide direction and leadership to staff with emphasis on delivering excellence in member service, achieving department goals, and teamwork.
- Assist in directing organization-wide efforts to effectively manage and allocate marketing resources – budget and people.
- Maintain the institutional memory of the organization by archiving promotional materials and maintaining a repository of credit union best practices.
- Develop and improve marketing processes to ensure consistent messaging and adherence to brand standards.
- Responsible for activities related to implementing brand and market strategy, achieving marketing targets and driving revenue.
- Assist in identifying changes in the marketing environment or competitive strategies, and evaluate and adjust the marketing plan accordingly.
- Act as managing editor and assist in overseeing designs to maintain a consistent brand voice and look across all marketing channels including the website, internal communications, advertising and media, retail merchandising, marketing collateral, event displays and promotions to ensure all organizational objectives are being met.
Qualifications Required:
- High school diploma or equivalent.
- Bachelor’s degree and/or equivalent related experience.
- 3 years of leadership experience of creatives.
- Demonstrated advanced learning through educational achievement and/or Professional Product certifications.
- Passionate about strategic cross-enterprise solutions that broadly engage the community, CFCU’s leadership, and external stakeholders.
- Thorough understanding of agile practices in an enterprise environment.
- Storyboarding, scripting, directing, and post-production experience of video, audio, and advertising.
- Excellent organization, time and project management skills. Ability to manage multiple priorities and execute multiple tasks and projects simultaneously.
- Strong attention to detail.
- Timely work production.
Qualifications Preferred:
- Minimum of three years of progressive marketing leadership experience preferred.
Working Conditions:
This position works in-office and in-home. Work requires an appropriate work environment in the home. In-office working conditions are normal. Lighting, temperature, audio, and work space are all sufficient. Work requires the ability to constantly operate a computer and the ability to read, type, and communicate.
Disclaimer/Intent and Function of Job Descriptions:
The above information on this description has been designed to indicate the general nature and level of work performed by team members within this classification. Because the nature of positions and job functions can change over time, this job description is not designed to contain or be interpreted as a comprehensive inventory of all essential functions, duties, responsibilities and qualifications required of team members assigned to this job. Job duties may be changed or modified in the Credit Union’s discretion. The Credit Union will keep team members updated on key functions, duties, and requirements of their position by communications from the Credit Union and by updating the job description from time to time. Any team member with questions about the nature of their job duties is encouraged to consult with his or her supervisor.
Equal Employment Opportunity Policy:
Community Financial Credit Union is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate, and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by applicable Federal, State or local laws.
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