What are the responsibilities and job description for the Manager of Trade Marketing position at Conair LLC?
Description
Position at Conair LLC
Position Summary:
Trade Marketing Managers bridge the gap between marketing and sales, driving product demand and sales in retail environments. Their ability to create effective retail marketing strategies drives product visibility and consumer interest. Trade Marketing Managers are critical in supporting sales teams and driving revenue growth.
With a strategic approach, this role will optimize product presentation, promotions, and merchandising in retail channels, ultimately increasing product sales and market share. All while focused on enhancing brand visibility and positioning products for success in the highly competitive retail landscape.
The Trade Marketing Manager will work as a part of the overall Trade Marketing team to deliver planned revenue, volume, and gross margin of key brands & customers.
Responsibilities:
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.
Position at Conair LLC
Position Summary:
Trade Marketing Managers bridge the gap between marketing and sales, driving product demand and sales in retail environments. Their ability to create effective retail marketing strategies drives product visibility and consumer interest. Trade Marketing Managers are critical in supporting sales teams and driving revenue growth.
With a strategic approach, this role will optimize product presentation, promotions, and merchandising in retail channels, ultimately increasing product sales and market share. All while focused on enhancing brand visibility and positioning products for success in the highly competitive retail landscape.
The Trade Marketing Manager will work as a part of the overall Trade Marketing team to deliver planned revenue, volume, and gross margin of key brands & customers.
Responsibilities:
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
- B.A./B.S. required
- Minimum of 2-5 years of proven delivery in CPG. Strong business acumen; proficient Customer knowledge
- Strong communication & interpersonal skills
- Thrive in matrix environments and are adept at influencing and coordinating with different stakeholders.
- Experience utilizing Nielsen or IRI syndicated data with the ability to analyze and evaluate several sources of data to develop actionable insights.
- Always thinking about how to help the teammates around you excel.
- Extremely organized, dependable, and self-motivated with the ability to excel in a fast-paced environment.
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time
- Must be able to use a computer keyboard and view a monitor for extended periods of time
- Must be able to travel domestically and internationally for business (% if needed)
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HRA/Dependent Care FSA
- Paid Parental Leave Policy
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free Lunch at some locations
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hairbrushes & accessories, cosmetic bags, and travel accessories.
Conair has always been driven by a passion for innovation; it’s part of the Company’s DNA. Trendsetting products have been invented by Conair since its inception in 1959, keeping the Company always a step ahead of the competition. The company's domestic and international divisions offer a diversified mix of consumer and professional products sold in over 120 countries. The Family of Conair brands includes CONAIR, Cuisinart, BabylissPRO, Scünci , TRAVELSMART by CONAIR, and Waring.
Conair’s passion for innovation gets stronger with each decade, as evidenced by the over 1,000 patents the Company has obtained worldwide. Today, Conair and its brands are names known throughout the world. Conair continues to introduce its brands to new and emerging markets, year after year. By the 1990s, most households in America owned at least one Conair product. Today many have more than one, and the Company’s goal is to ensure that every household in the world eventually owns one of our products.
Are you passionate about this opportunity but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to Conair!
At Conair, we inspire our customers with innovative high-quality products and
iconic brands that enhance their lives.
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