Brand Manager

Job Description

Job Description

Salary : Brand Manager

Area : Trade Marketing / Marketing

Purpose / Mission :

The Brand Manager will be responsible for strategically designing and developing comprehensive brand strategies across different territories. By collaborating closely with the commercial team and specific brand platforms, they will craft tailored marketing plans that align with overarching organizational objectives. This role involves meticulously structuring, monitoring, and optimizing marketing initiatives, investments, and brand development strategies to ensure cohesive and effective brand growth.

Responsibilities :

• Develop and implement comprehensive 18-month marketing strategies for Cordialsa USAs strategic brands (including Chiky, Granuts, Nucita, TOSH, and others), collaborating closely with brand teams to outline initiatives and allocate investments that drive brand growth and market penetration.
• Support other product lines, seeking to consolidate our brands' leadership positions in all territories.
• Conduct periodic evaluations of the marketing plan to assess performance metrics, facilitating the adjustment of strategies and initiatives aimed at enhancing brand performance in the marketplace.
• Design and adjust investment plans according to market conditions and sales budget compliance. Negotiate and develop additional budget investments to support territories in complementary plans (building blocks).
• Participate in the development and structuring of product value chains.
• Consolidate POP material orders from the territories and / or season.
• Develop suppliers that allow us to strengthen our strategies and consolidate the objectives set.
• Review and approve supplier invoices.
• Schedule visits to the territories once a year to plan, verify, and adjust the defined strategies with the teams.
• Design, adjust, and control the indicators of the brands in charge to facilitate decision-making and evaluations within CUSA and with the platforms
• Design and support the launch of new products.
• Work with the sales team to develop brand planograms.
• Support the Trade Marketing Manager in consolidating area reports and indicators.

Decision Making / Level of Authority :

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Job Type : Full-time

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