Marketing Manager

Description

Job Type

Full-time

Description

FLSA Classification: Full-Time, Exempt

The Country Music Hall of Fame® and Museum, Marketing Department

Company Overview: Located in the heart of downtown Nashville, the Country Music Hall of Fame® and Museum documents and interprets the history of country music—a musical genre and culture central to the identity of the city, the state, and the nation. Accredited by the American Alliance of Museums, the museum proudly combines subject expertise, ambitious research, and preservation of an unparalleled collection with expressions of creativity in music, art, and history. The museum collects artifacts that illustrate the evolving history and traditions of country music and provides diverse learning opportunities through educational programs, publications, and exhibitions. The core exhibit follows the story of country music from its folk beginnings through its evolution as a commercial art form. Rotating exhibits examine a broad range of topics, from country classics to contemporary and emerging artists in American Currents. The museum owns Hatch Show Print, a letterpress print shop opened in 1879, and it operates Historic RCA Studio B, where Elvis Presley and many others recorded.

Position Overview: Reporting to the Director of Marketing, the Marketing Manager will play an integral role in managing the marketing, media buying, financial and promotional needs of internal departments targeting various audiences to ensure that best-of-class marketing practices are applied and institution branding standards are met to support the many goals and objectives of the Country Music Hall of Fame® and Museum and associated brands. This position provides tremendous opportunity to experience all levels of marketing, digital, project management, audience acquisition and engagement, paid media, and budget management and encourages independence and growth to develop management and training skills.

Responsibilities:

1. Project Management – Serve as a primary interface between the Marketing team and the various divisions within the institution based on project or initiative. Exceptional project management, attention to detail, and communication skills are required to effectively balance the varied goals and objectives of each project or campaign.
2. Market Research – Help improve inter-departmental knowledge through market research activities to better understand demographics, competitive landscape, and emerging market and digital trends.
3. Media Placement/Fulfillment – Place media buys and fulfill selected advertising buys secured for various campaigns, including print, radio, streaming, TV, outdoor, digital and other non-traditional media. Work alongside the Communications department to align paid media schedules with earned media schedules.
4. Budget Management – The Marketing Manager will manage the marketing budgets for various Museum departments and campaigns to ensure expenses are managed appropriately, budgets are properly allocated, and plans are implemented with a keen eye towards profitability and positive return on investment.
5. Promotions – Multiple promotional opportunities are secured each year with various partners. The Marketing Manager will fulfill partnership promotions and execute Museum-driven promotions from conception to fulfillment to analysis to align with business and/or audience goals.
6. Integrated Marketing – Work with Marketing’s digital team to plan, execute, and track digital performance metrics in integrated marketing campaigns to achieve campaign goals and grow audience.
7. On-Property Marketing – The Marketing Manager will be responsible for fulfilling on-property marketing initiatives designed to deliver a premium experience to our guests.
8. Invoices and Contracts – Update invoices weekly to accounting and input contracts weekly into the internal purchasing system.
9. Departmental Growth – Identify new and creative ways to bring the Museum’s message to a broader audience by participating in educational opportunities and participating in professional presentations approved by the Marketing Department.

Requirements

• Bachelor's Degree in Marketing, Digital, Business, Communication or related field required
• Prior museum, hospitality, tourism, not for profit, publishing, digital content, agency or related experience preferred
• Minimum of 3 years marketing experience preferred
• Experience running paid media campaigns required
• Able to exercise discretion and keep strictest levels of confidentiality
• Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion. Periodic nights and weekends required for Museum or industry/community events.
• Knowledge of digital and social media, as it relates to marketing.
• Knowledge of MS Office, Google Analytics,  Basecamp, Photoshop, CMS (WordPress), and CRM (Tessitura) experience preferred.

Additional Skills & Preferred Characteristics:

• Highly innovative and strategic, self-starter with strong business acumen
• Excellent analytical, critical thinking, and problem solving skills
• Ability to prioritize, multi-task and be very flexible in a fast paced, changing environment
• Excellent oral and written communication skills, including email communication and small group presentations
• Ability to work individually and with cross-functional teams to develop consensus within diverse groups and drive results
• Highly organized, detail-oriented, and possesses outstanding follow-through skills
• Must be a team player
• Process development skills, ability to keep work moving effectively while minimizing problems and delays
• Positive attitude and desire to work collaboratively with colleagues and management

Application Instructions

• Due to the high volume of applications for this position, hiring managers will only contact candidates who will be advanced for an interview. Please refrain from calling or emailing to inquire about the status of your application.
• Please upload a resume, cover letter, and three professional references when applying for the position. 
• Applications are only accepted online on our career page: https://countrymusichalloffame.org/employment
• This position requires a background check to be completed in advance of work start.

Note to Applicants:

The Country Music Hall of Fame and Museum is an equal opportunity employer. We celebrate the varied attributes, characteristics, and perspectives that make each person unique, and we believe that fostering a culture of inclusion is essential to institutional excellence. The museum promotes an environment of respect, communication, and understanding, while actively seeking opportunities to learn about and establish practices that further facilitate equity. The museum does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. The Country Music Hall of Fame and Museum does not tolerate discrimination or harassment based on any of these characteristics.

We are a drug-free workplace and an equal opportunity employer that welcomes all qualified candidates to apply for open positions. The Country Music Hall of Fame and Museum is committed to providing a safe and secure environment for its staff and visitors. All offers of employment are subject to and contingent upon the successful completion of a background check and employment verification, including federally mandated E-verify processes, as required for position.

All applicants must submit a resume, cover letter, and three professional references with their online application to be considered for the role.