What are the responsibilities and job description for the Business Development Representative position at Cova?
Reports to: Sales Manager
About the team: The Cova Sales team works to engage prospective and existing customers to drive revenue for the business. We are a fast-paced and nimble team that must be quick to respond to market changes in an exciting and ever-evolving industry.
About the role: As the Business Development Representative (BDR), you will handle inbound sales inquiries from our award-winning lead generation program and make both cold and warm outbound calls to potential customers.
This high-activity role could be a great fit for you if you're passionate about the industry and eager to start a career in sales or advance your experience in lead generation or inside sales. If you’ve got a competitive spirit, are energetic and possess a friendly demeanor, we want to hear from you!
Location: Denver, CO
Salary: $50,000 - $65,000 USD, plus additional variable compensation.
This is a full-time position in a hybrid work environment, requiring a minimum of two days per week in the office, with the option to work from home on the remaining days.
What you’ll be doing:
- Make 50 outbound cold calls daily to potential customers in new markets as we are constantly expanding to new states and territories.
- Engage with new and existing markets, qualifying leads, sharing information about our products and company, and screening prospects.
- Coordinate with Account Executives throughout North America to set appointments and follow up with cannabis retailers to advance their dispensary technology.
- Recontact the Cova database of prospects to advance potential opportunities.
- Field inbound queries and qualify prospects. Provide information, assist in the sales process, and set the wheels in motion for conversions.
- Execute nurture campaigns to engage prospects over time who may be slower to close.
- Identify larger-scale opportunities and transition them to the Territory or Strategic Account teams.
- Act as an ambassador for Cova, sharing information about the company, products, and organization.
- Meet activity goals for cold calls, client communication, and appointment setting to facilitate future sales.
- Maintain a record of calls through Salesforce CRM, updating all client engagement activities.
What we’re looking for:
- Experience working with diverse groups, with the ability to adapt to different perspectives, understandings, and needs.
- Previous cold calling or related sales experience preferred.
- Superior verbal communication skills: ability to call, shifting from inbound to outbound calls; connect, and interact with potential customers all day.
- Aptitude for software principles and understanding of business systems (CRM, Retail, Inventory Mgmt., etc.).
- Proficient in M365 tools.
- Able to work in a fast-paced environment with strong multi-tasking abilities.
Note: This role may require minimal occasional weekend work to acknowledge incoming leads and some travel may be required (approx. <5%).
What really matters:
A lot can be learned or trained, but there are a few things that can’t. These include:
- Strong self-motivation and a relentless drive for success.
- Genuine care for our clients and their customers.
- Aptitude for collaborative efforts to ensure shared success.
- Valuable contribution to a seasoned team adept at penetrating new markets.
Salary : $50,000 - $65,000