What are the responsibilities and job description for the Cove Communities is hiring: Marketing Specialist in Ocala position at Cove Communities?
Job Description
A motivated, self-starter who excels in producing digital content to showcase the Cove Communities lifestyle. The ideal candidate thinks like a storyteller and functions like a marketer. This Florida-based position will source, develop, and distribute engaging branded content across various marketing channels including social media, websites, blogs, press releases, and emails.
The primary content marketing focus is the Lifestyle brand within Cove Communities. Daily activities include content management to showcase the activities and events within each community. The goal is to maximize opportunities for marketing, public relations, and brand reputation through organic digital channels.
The role reports to the Snr Manager, Content Creation, but is a shared resource working closely with Community Lifestyle Coordinators, residents, and guests. The role requires travel throughout Florida and may perform other duties from time-to-time as determined by their leadership.
Responsibilities
- Generate localized content creation and offer community content support adhering to brand guidelines.
- Source and acquire raw multimedia content from internal and external resources. This may include conducting video interviews, photography, attending events, leveraging guest feedback, and mining social media engagement.
- Build a library of content templates to help scale branded social media marketing.
- Ensure content is systematically stored and organized for easy retrieval and re-use.
- Write and edit engaging content that aligns with business objectives and brand messaging for all digital marketing channels.
- Customize tone and style for various platforms, ensuring consistency while tailoring messages to fit the specific needs of guests and residents.
- Train Lifestyle Coordinators to help assist in content creation, delivery, and measurement. Provide content quality control for Lifestyle Coordinators. The level of involvement varies by community.
- Oversee content scheduling tools and marketing platforms to ensure optimal delivery times and channels are utilized.
- Become a content creation partner building relationships with Snr Manager, Community Lifestyle Coordinators, residents, and guests.
Qualifications
Living Our Core Values
Our Core Values are a way of life, not just empty promises. Were searching for team members who :
About Cove Communities
Cove Communities is a well-capitalized real estate investment and operating company. We own manufactured housing communities and RV resorts in Canada, the US and the UK. The founders of the company have a track record of building and managing dynamic, fast-growing companies with upward mobility and remuneration for team members who propel results.
Cove Communities is an Equal Opportunity Employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. Cove is committed to providing employees with a work environment free of discrimination and harassment.