Marketing Manager

Reports to:  Chief Program Officer

Position Summary: The Marketing Manager creates, implements, updates, and evaluates CBA’s marketing plan in support of events, products, and services. This position leads the marketing department including collaborating with various CBA teams, executing tactical plans, and evaluating campaign success while managing the day-to-day work of CBA’s communications team.

Essential Duties:

• Develop and lead the execution of a marketing plan that aligns with CBA’s brand to increase CBA’s visibility as the leading equity-focused, credit building nonprofit.
• Develop and manage a marketing and communications budget. 
• Lead marketing efforts to increase membership and member engagement, grow attendance for the Annual Symposium, and increase CBA’s click-to-open rate on communications.
• Build and grow CBA’s strategic relationships, partnering with CBA staff, external agencies, and vendors to ensure high-quality and timely execution of marketing efforts.
• Manage tactical execution of CBA’s marketing including coordinating a communications calendar, editing content, updating CBA’s Style Guide, ensuring marketing materials are accessible, planning collateral, and creating a library of marketing templates.
• Monitor the impact and outcomes of all marketing initiatives through testing, analyzing data, and providing reports to CBA leadership regularly.
• Implement targeted, segmented communications that include evaluating and establishing priorities for CBA’s social media strategy.
• Provide day-to-day management and leadership for marketing and communications staff.
• Other duties as assigned.

Qualifications and Essential Skills

• Four-year college degree in Marketing, Advertising, Public Relations, or related field or equivalent combination of education, training, and experience.
• 5 years of experience developing and managing marketing plans, preferably within nonprofit member associations.
• Experienced in using project management systems, email marketing platforms, and content management systems. 
• Experience in using Salesforce, Marketing Cloud Account Engagement (formerly Pardot), and InDesign is preferred.
• Maintains a curious mindset, with a desire to understand the market, solve audience pain points, stay on top of marketing best practices, and identify and solve challenges. 
• Familiar with marketing best practices across email, social media, website management, graphic design, and paid media, including SEO. 
• Is highly skilled in copywriting, project management, and possesses a strong attention to detail. 
• Exceptional customer service. 

Location: CBA is headquartered in Washington DC, and we are seeking someone from the metropolitan area. This position will be hybrid and will be required to work two (2) days per week in person.

Travel: Minimal travel is required for this position.

Benefits

CBA offers competitive health, dental, and vision benefits, short- and long-term disability, a Flexible Spending Account, 403(b) retirement savings plan with employer match, and generous paid time off and holiday policies.

Equal Opportunity Employer: CBA is an equal opportunity employer. We celebrate the diversity and lived experiences of our community and are committed to creating an inclusive environment for all employees. Qualified persons are encouraged to apply regardless of their race, color, religion, sexual orientation, gender identity or expression, age, national origin, marital status, disability, veteran status, or record of arrest or conviction.

Reasonable Accommodations Statement 

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 

About CBA

CBA is an innovative national nonprofit network dedicated to building the capacity of a diverse and growing network of hundreds of nonprofits (CBA members) across the country that help low- and moderate-income households build strong credit and other financial assets. CBA was created by and for our nonprofit members as a bridge to the modern credit reporting system to help millions of individuals with poor or no credit participate in the mainstream financial system by building credit.