What are the responsibilities and job description for the Growth Marketing Manager I position at Credit Karma?
We are hiring a Growth Marketing Manager out of our Charlotte, NC office. This individual will drive strategy and execution for growth of our Paid Search program for the Credit Cards vertical. You will determine the allocation of a large monthly marketing budget, drive ROI across your networks, and enjoy high visibility to senior marketing leadership.
You have a strong grasp of the paid marketing landscape with demonstrated experience unlocking or scaling Paid Search programs and a passion for testing. In addition, you enjoy making data-driven decisions and executing with cross-functional partners to implement Paid Search strategies.
What You'll Do:
- Manage 7-figure monthly budgets
- Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
- Develop processes and frameworks that will scale with a growing organization
- Drive ad/campaign/audience testing in the account while partnering across the organization to impact landing page generation, multivariate testing, and automation of marketing infrastructure
- Work with internal stakeholders to best manage the account using the available data while being a thought partner on data infrastructure
Minimum Basic Requirements:
- 3-5 years of performance marketing experience
- Has demonstrated experience scaling & optimizing large Paid Search campaigns
Preferred Qualifications:
- Proficiency with SQL/BQ and Looker
- Successfully create succinct and easy-to-understand reporting and analysis to optimize performance marketing and support the wider business and teams
- Can drive overall marketing strategy from forecasting, budgeting, and planning--to resource allocation, prioritization, campaign execution, optimization, and reporting
- Advanced Excel skills