Director of Enrollment Management

Management
Dept: Admissions

Status: Full Time
W E L C O M E T O C R O S S R O A D S

See the world differently.

ELEMENTARY SCHOOL
Norton Campus

1715 Olympic Boulevard, Santa Monica, CA 90404

MIDDLE & UPPER SCHOOL
21st Street Campus

1714 21st Street, Santa Monica, CA 90404

What We Believe
Our ambitions as both a place of learning and a force in the world go well beyond a pithy mission
statement. The Crossroads School Statement of Philosophy offers a detailed portrait of our values
and our progressive, child-centered approach to education, one that encourages intellectual bravery
and emotional resilience.

The Philosophy includes five core commitments, and we consider these commitments equally
important in the lives of our students. They guide the School in decisions regarding programming
and curricula and are the standards by which we measure our success.

Our Statement of Philosophy
The School was built upon five basic commitments: to academic excellence; to the arts; to the
greater community; to the development of a student population of social, economic, and racial
diversity; and to the development of each student’s physical well-being and full human potential.

It is the goal of Crossroads School to provide a strong college preparatory program from which
each student will develop a personal commitment to learning, a respect for independent thinking,
and an expanding curiosity about the world and its people. We consider certain skills to be
essential for all graduates: to read well, to write clearly and coherently, to study effectively, to
reason soundly, and to question thoughtfully.

Through the educational process, we assist students in gaining self-esteem, self-knowledge, and
respect for the knowledge and opinions of others. We believe that education must not be a race
for the accumulation of facts, but should be an enriching end in itself. We also believe that
education is a joint venture among students, parents and teachers. To be effective with young
people, teachers and parents must themselves continue to learn, so that they may perceive the
young accurately and treat them wisely.

We believe that the arts are an essential part of the curriculum and that it is important for
students to express themselves creatively and to use their imaginations freely. Therefore, music,
drama, visual arts, film, writing and dance are significant parts of student life at Crossroads.

Through our academic and extra-curricular programs, we seek to promote social, political and
moral understanding, and to instill a respect for the humanity and ecology of the earth.

We understand that there are many kinds of intelligence, and the traditional academic, cognitive
area is one. Other important areas of intelligence are intuition, imagination, artistic creativity,
physical expression and performance, sensitivity to others and self-understanding. To neglect any
of these areas is to limit students in the development of their full human potential.

We believe that the uniqueness of children is revealed in their very existence and
that it is the School’s responsibility to foster their innate sense of the mystery
and joy of life.

Job Description
Crossroads School for Arts & Sciences is a place where the members of our diverse student
body are encouraged to think critically, express themselves openly and respectfully and make a
positive impact in the lives of others and in the world around them.

We are a vibrant, relationship-based school with a founding commitment to the "greater
community." Crossroads was founded to be not just a school, but also a movement for positive
social change in the world. This ambitious charge is part of the very DNA of Crossroads. Not
only do our students engage in meaningful service learning and community service projects, but
Crossroads as an institution considers serving the greater community a cornerstone of our
mission.

If you have a passion for helping people, enjoy continuous learning, strive for innovative solutions
and process improvement, this role may be for you!

Who are You?

You love challenges, thrive in a collaborative environment, and balance the challenge and joy of
working in a K-12 school. You have broad based experience in all aspects of enrollment
management and can look outside the box to address challenges and issues in the market. You
have a growth mindset, and you have excellent people skills as well as strong communication
and public relations skills, both written and spoken. You have a personal and professional
commitment to the dignity of all persons and have experience creating an inclusive admissions
process. You bring creative ideas for enhancing the admissions process and have experience
reducing barriers to access. You are facile with data, comfortable thinking strategically, and
possess strong interpersonal, organizational, and managerial skills. You have a high level of
energy, creativity, flexibility, and a sense of humor and have outstanding judgment and
maturity. You can lead and have a proven ability to work with colleagues and stakeholders at all
levels.

Position Overview
Reporting to the Head of School and serving on the Senior Leadership Team, you will
provide input on school-wide decisions. You will lead a personalized admission and
enrollment process, and play a vital role in the school community, expanding the
community’s understanding of enrollment management through implementation of positive
engagement, recruitment, and retention practices. You will provide input to drive decisions
in support of marketing, academic, and student life programs and develop productive
partnerships with internal school-wide departments and key external referral sources
(parents, alumni, consultants, etc.) to achieve annual enrollment goals and implement
growth strategies to meet future enrollment targets. In addition, you will...

Essential Job Functions
Work with the Head of School and Chief Financial Officer to create and oversee the
school’s enrollment and financial aid budgets and strategies. And communicate regularly to
the Board of Regents about strategy and progress on these goals.
Direct and organize the distribution of funds dedicated to financial aid according to the
school’s mission.
Implement a wide variety of marketing initiatives, including events, personalized outreach
and community and parent engagement, in collaboration with the Director of
Communications to ensure consistency and alignment in messaging as well as to capitalize
on opportunities to co-lead projects and initiatives.
Formulate an annual Admission and Enrollment Action Plan with measurable goals and
objectives for both boarding and day student recruitment and retention.
Build sophisticated data models and statistical information regarding the School’s
enrollment trends and utilize them in decision-making about enrollment strategy, resource
use, and planning efforts.

Steward relationships with on-campus partners and current parents, and develop
connections with prospective families; engage advancement, alumni relations, faculty,
senior administrators, and the Head of School’s office as appropriate; execute an all-
school enrollment management model.
Understand and inform the admission staff and community about research and
demographics and admission and enrollment trends, ensuring that changes and
challenges are anticipated, understood, and addressed.
Manage a professional, strategic, efficient, fast-paced, nimble, creative, and above all,
welcoming office with a well-trained staff of 8.

Required Experience, Education, Knowledge, Skills, and Abilities
At least 5 years of enrollment management experience in an independent school setting.
Have a demonstrated ability to grow sustainable enrollment, market demand, and
possess knowledge/skills associated with the strategic principles of enrollment
management.
Communications and marketing experience is a plus.
Must possess a bachelor’s degree, preferably a master’s degree.

COVID-19 vaccination and booster will be required for this position

unless candidate has a legally valid exemption.

NOTE: This job description is not intended to be all-inclusive. Employee may be required to
perform other related duties as necessary to meet the ongoing needs of the School.

Our Diversity Statement
One of Crossroads School’s founding commitments is to develop a socially, economically and
racially diverse student body. We are equally committed to supporting a vibrant and diverse
workforce. Crossroads is proud to be an Equal Employment Opportunity and Affirmative Action
employer; we do not discriminate in employment on the basis of race, religious creed, color,
national origin, ancestry, physical disability, mental disability, medical condition, marital status, sex,
gender or gender identity, age or sexual orientation. People of color, women and individuals with
disabilities are encouraged to apply.

How Do I Apply?
Please submit in an electronic file, your resume, a one- to two-page cover letter, and names and contact

information of three references directed to: Christine H. Baker at: cbaker@thebakergrp.com. Please submit
materials by April 25, 2022.