What are the responsibilities and job description for the Digital Shelf Content Manager position at Crown Laboratories, Inc.?
Beautifully comprehensive skin care takes a deeper commitment. As a privately held, fully integrated global skincare company, Crown Laboratories is dedicated to developing and providing a diverse portfolio of safe and effective scientific solutions for life-long healthy skin. Our three business units, aesthetics, premium beauty, and therapeutic skincare products demonstrate Crown’s mission of Skin Science for Life, which is the foundation of our commitment to partnering with consumers throughout their skin health journey, giving skin what it needs to be its healthiest and best, at every age.
Crown Laboratories, Inc. is currently recruiting for a Digital Shelf Content Manager
This position will be located in Johnson City, TN - (On-Site)
Job Summary
The Digital Shelf Content Manager brings a holistic approach to driving eCommerce performance. This is a role for a thinker/doer driven by curiosity with a creative problem-solving mindset. The digital shelf is not just the product detail page or brand feature page, it’s an opportunity to deepen our brands’ relationship with consumers— through content that informs and empowers consumers to purchase the best products for themselves and their families. The DSC Manager optimizes this opportunity space using eCommerce analytics, a creative eye, brand strategy, and consumer insights. This role supports the Therapeutics portfolio of brands and reports to the Sr. Digital Marketing Manager.
Primary Responsibilities:
- Manage day-to-day functions of Salsify product information management software, including content upload, audit, sharing, and publication.
- Develop and implement search engine optimization strategy for eCommerce search engines.
- Optimize retailer.com and Amazon content for conversion.
- Serve as in-house subject matter expert on retail partners’ style guides and requirements to sell products online.
- Ensure accuracy of content on Amazon and retailers’ websites.
- Collaborate with brand managers, creative team, and Regulatory Affairs to enhance, update, and correct eCommerce content as appropriate.
- Monitor industry trends to identify gaps and opportunities to optimize 3rd party retailer and Amazon content.
- Utilize analytics to monitor traffic, customer behavior, sales trends, and feedback to gain consumer insights.
- Ensure brands’ presence on Amazon and 3rd party retailer sites support key strategic initiatives, product launches, top sellers, seasonal campaigns, and trends.
Job Related Qualifications / Skills:
- Bachelor’s degree in Marketing, Digital Marketing, or related; 3-5 years’ experience
- Strong understanding of eCommerce metrics
- Basic SQL or Excel Power Query experience
- Excellent written and verbal communication skills
- Time management and prioritizing skills and experience delivering to strict deadlines
- Project management experience preferred, not required
- Salsify experience preferred, not required
Candidate must be self-motivated, action-oriented, and analytical; and be able to manage multiple projects in a fast-paced environment.
- Ability to work
NOTE: This job profile is intended to provide an overview of expected job duties and requirements. It is not intended to be a contract of employment, explicit or implicit. All contents are subject to change at the sole discretion of the company. Cooperation is expected of all employees. Other duties may be assigned as needed.
We offer a competitive benefits package including, health, dental, paid time off, vision, short/long term disability and 401(k) w/match.
Equal Opportunity Employer
Learn more about the Crown family of products:
Crown Therapeutics: maker of PanOxyl®, the #1 acne wash; Blue Lizard® Australian Sunscreen, the #1 Pediatrician recommended mineral-based sunscreen brand; and Sarna®, the #1 Dermatologist recommended topical anti-itch brand and National Seal of Acceptance from the NEA, and more.
Crown Premium Skincare: includes StriVectin, comprised of a broad range of award-winning skincare solutions for all skin types, tones, and ages; and Vita Liberata, a multiple award-winning sunless tanning brand.
Crown Laboratories does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers. All candidates must be submitted by approved Crown Laboratories vendors who have been expressly requested to make a submission by our HR team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Crown Laboratories HR team and such candidate was submitted to the Crown Laboratories HR team.
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