What are the responsibilities and job description for the Creative Director position at Crunch Fitness - CR Holdings?
Creative Director
Here We GROW Again! Are you a potential Creative Director and ready to leave average in the past? Be a part of one of the greatest growth stories ever told in the fitness industry. With 70 locations currently and 100 locations planned; our Creative Director position offers a tremendous opportunity for growth & career advancement.
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment while pioneering a philosophy of No Judgments. Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.
So, if you’re a highly motivated, outgoing individual that wants to work where you workout then end the job search – and take the first step towards your career by applying TODAY!!
Job Summary
The Creative Director is responsible for creating and managing visual content across multiple platforms, including graphic design, videography, and website development. This role involves designing engaging graphics, producing high-quality videos, and developing and maintaining websites to enhance the company’s online presence and support its marketing and communication strategies.
Key Responsibilities
- Website Management: Maintain and update internal websites (Squarespace, Webflow) including landing page creation, content updates, and optimizations.
- Visual Content Creation: Design engaging PowerPoints, presentations, and creative assets to support company initiatives.
- Multimedia Production: Develop high-quality video and photo assets through filming, motion graphics, photography, and graphic design.
- Marketing & Internal Materials: Design compelling marketing materials, internal communications, and branding collateral as needed.
- Creative Copywriting: Craft persuasive and impactful copy for campaigns, website content, and marketing initiatives.
- Market & Software Research: Continuously explore and implement innovative tools, software, and best practices to enhance marketing strategies.
- Data & Performance Analysis: Track, analyze, and report on campaign performance using platforms like VFP, HubSpot, and Meta. Provide strategic recommendations for optimization.
- Competitive & Growth Analysis: Evaluate market trends, regional dynamics, and competitor strategies to identify opportunities for growth.
- Cross-Departmental Support: Assist Group X, Personal Training, Membership, Corporate Sales, and Recruiting teams with marketing and creative needs.
- Campaign Execution: Help implement digital, traditional, and grassroots marketing initiatives to drive brand awareness and engagement.
- Brand Consistency & Expansion: Support creative efforts for existing locations and new pre-sale markets to ensure a cohesive brand presence.
- Department Oversight: Manage daily workflow, ensuring smooth execution of marketing and creative projects.
What we look for in a qualified Creative Director
- Bachelor’s degree in Graphic Design, Digital Media, Web Development, or a related field preferred
- 2-4 years of experience in graphic design, website development, and videography
- Proficiency in design software (e.g., Adobe Creative Suite), video editing software (e.g., Adobe Premiere, Final Cut Pro), and web development languages (e.g., HTML, CSS, JavaScript) Proficient in Google collaboration tools such as Drive, Docs, Sheets.
- Strong communication, conceptual thinking, typography skills and design skills
- Strong project management skills
- Strong visual design skills and a keen eye for aesthetics.
- Excellent technical skills in videography and video editing
- Ability to manage multiple projects and meet deadlines
Work Environment
- This position operates in a professional office environment with a standard 40-hour workweek. Flexibility may be required based on project deadlines.
- The role may involve occasional travel for on-site video shoots or industry events.
The Ways You Can Benefit:
- Medical, Dental, Vision
- 401K
- PTO
- Life Insurance, Short-term disability
- Free Crunch Fitness membership
- Discounted Personal Training Sessions
- Exciting team environment
- Growth opportunity in a rapidly growing company
If you’re ready to stop looking for a job and begin following your passion, then now is the time to contact Crunch TODAY!
About CR Fitness
CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, and Tennessee and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.
Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.