What are the responsibilities and job description for the Field Marketing Manager position at Curio Holdings LLC?
Curio Wellness is cultivating a better way of life. As a trusted healthcare partner providing safe, reliable and effective products, we seek to continually elevate the healthcare conversation through education and patient experiences that are truly transformative. Whether for our patients, partners or employees, we seek to inspire and affect innovative healthcare solutions. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our national expansion into the state of Missouri.
Job Summary:
As a Field Marketing Manager, you will be instrumental in orchestrating and coordinating various marketing initiatives to assist the marketing field team, help drive sales and enhance brand visibility in our retail spaces. Your role will involve collaborating with multiple teams to strategize and execute promotional campaigns, manage inventory, and ensure seamless coordination of marketing activities in alignment with organizational objectives.
Duties/Responsibilities:
- Field Marketing Support: Coordinates vendor days assets, pop-up allocations, and promotional activities, and coordinates communication with internal and external stakeholders.
- Supervise the Brand Ambassadors who will also support the Curio Marketing team's efforts to increase brand awareness at engagements and events outside of the retail stores, such as community centers, industry events, sponsorship opportunities, and more.
- Inventory Coordination: Collaborates with inventory management to ensure promotional products are adequately stocked and orders placed to meet all marketing promotional and field needs.
- Marketing support: Assists the marketing and sales teams by providing promotional materials, product information and marketing support in field.
- Data collection: Collects data on promotional activities to report back weekly on results.
- Customer Experience: Focuses on enhancing the overall customer experience by creating and providing excellent customer service.
- Work collaboratively with teams to support digital marketing initiatives.
- Signage and Graphics: Manages all print marketing materials, making sure all signage and graphics are being created and given to stores.
- Product Presentation: Strategically arranges products and prints items to highlight features, benefits, and seasonal promotions, ensuring a visually appealing presentation.
- Turnkey visual: Manages and tracks all requests for all bulk visual merchandising and dummy packaging