What are the responsibilities and job description for the Product Marketing Director position at Cynet Systems?
Job Description :
Pay Range : $140hr - $145hr
This role will entail a combination of product strategy, cross-functional collaboration and developing positioning, go-to-market strategies and growth for new and existing products.
Responsibilities :
Synthesize user insights, industry trends, and competitive Client to develop recommendations for marketing and product strategies.
Support Client research to better understand client's opportunities in the market.
Leverage behavioral data and user insights to develop GTM plans that grow client's current product suite and fuel new product launches.
Rapidly experiment and iterate to improve KPIs such as adoption and retention.
Work to understand and share the impact and learnings from initiatives candidates driving.
Develop and execute on creative briefs to inform creative and copy teams on campaign design and partner with Marketing Ops for launch and measurement Build evergreen lifecycle strategies to drive ongoing product adoption and business impact.
Experience And Skills Mandatory :
Experience in applying consumer insights and behavioral science to optimize marketing strategies; ability to independently drive marketing experimentation Must be a self-starter with a bias for action & ability to identify and simplify problems Bachelor's degree, preference for MBA Plus : Experience working on products / programs related to : consumer apps, consumer tech, digital consumer product.
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