Associate Brand Manager

Position Overview

Brand Overview:

Daisy Brand is seeking an Associate Marketer to drive our business into the future. Daisy is a family-owned and operated company and is the market leader in two billion-dollar categories, Sour Cream and Cottage Cheese. Daisy Sour Cream represents 1 out of every 2 sour cream purchases in the United States and is also Americas #1 Cottage Cheese Brand. In 2021, both Daisy Sour Cream and Cottage Cheese grew more category dollars than any other brand. Daisy Brand is on track to have an even better 2022.

Department Culture

Daisy Brands Marketing Department is a small tightly knit group that is highly collaborative, has a genuine passion for Daisys products and heritage of Pure & Natural®, and has an unwavering commitment to delivering best-in-class Marketing, including national television advertising for both Sour Cream and Cottage Cheese brands. We function as a true team, and the right candidate for this position needs to want to be a part of growing a budding team.

Position Overview:

Daisy Brand is seeking an Associate Marketer to support our Sour Cream and Cottage Cheese businesses at our corporate headquarters in Dallas, TX. This exciting role will be heavily involved in project management, and collaboration with cross-functional teams including but not limited to Operations, Technical Services, Sensory, R&D, Finance and Accounting, Logistics, and more. Further, this role will provide support across all Marketing activities including brand planning, strategy development & execution, and business analytics.

You will be expected to develop an in-depth understanding of the categories and their respective consumers, analyze business results, and develop recommendations that will drive business growth. This role requires high-level analytical skills, project management expertise, leadership, excellent inter-personal communication, and strategic & creative thinking.

Position Responsibilities/Essential Functions:

• Project Management
  • Leading coordinating cross-functional departmental meetings and managing timelines.
• Involved in Digital Marketing execution, inclusive of E-Commerce, Website, and Social Media strategy.
• Lead the execution of day-to-day operational activities including budgeting, coupon programs, monthly performance reports, and competitive reports.
• Data driven business analysis and support.
• Cross-functional and external agency coordination.
• Customer Marketing and Sales Support through presentation development and analysis.

Key Competencies:

• Clear Marketing Instincts.

• Analytical thinking able to ascertain a point-of-view by integrating data with critical thinking and judgment.
• Strategic Thinking Capable of seeing where the categories, consumers, and trends need to head to create short and long-term success.
• Initiative & follow-through consistently executes Marketing programs in a timely manner.
• Builds relationships able to partner with both internal departments and external agencies to produce best-in-class work.
• Excellent verbal and written communication communicate well with peers, cross-functional teams, management, and outside vendors.
• Hands on Marketer with a strong attention to detail.
• Excellent time-management skills.
• Problem solving understanding not only how to identify problems, but also the reasons behind them and, more importantly, taking initiative to solve problems.

Experience/Qualifications:

• 4-year Marketing or Business Management degree required. MBA preferred.
• Minimum 4 years CPG Marketing experience required; experience with food categories a plus.
• Minimum of 3 years project management experience with cross-functional teams
• Strong analytical skills.
• Syndicated data analysis (e.g. AC Nielsen, IRI) experience a significant plus and/or category management experience a plus.
• Strong interpersonal and communications skills.
• Ability to work in team environment.
• Candidate must demonstrate initiative and have the ability to handle multiple assignments and competing priorities in a timely manner.
• Candidate must be experienced in Microsoft Excel.
  • Experience with Tableau and Microsoft Project a plus.

Company Overview

For more than four generations (over 100 years), Daisy Brand has been a family-owned company committed to providing the freshest, most wholesome dairy products with over half a billion in revenues. The company is headquartered in Dallas, Texas with manufacturing plants in Garland, Texas (opened in 1998), Casa Grande, Arizona (opened in 2008), and Wooster, Ohio (opened in late 2015).

Having grown to above a 50 share, Daisy Sour Cream is the Nations number one brand with distribution in all 50 states. Additionally, Daisy is the largest brand in food service, military, and club and is recognized by consumers for A Dollop of Daisy, a tagline that put this once small brand on the map.

Daisy's core values are Clean and Trust, which are woven into everything we do. In 2008, the company was given the impressive American Business Ethics award, awarded by Foundation for Financial Service Professionals.

While maintaining a strong culture of curious and innovative problem-solvers, Daisy Brand tripled employment over the last 15 years. The future looks bright with the opening of its third facility to further strengthen the foundation for growth.

Daisy Brand offers an industry leading benefits package that includes:

• A no-deductible, $0 premium option for employee-only health coverage.
• 401(k) with 50% company match on first 8% of earnings you contribute.
• Safe harbor and profit sharing company contributions to 401(k).
• Company paid short and long term disability coverage.
• Company paid 2X annual salary life and AD&D insurance.
• 4 weeks annual paid time off.
• Extra time off for volunteering.
• Tuition reimbursement.
• Fitness membership reimbursement.
• And more

Daisy Brand is a nicotine-free company. Daisy Brand is an Equal Opportunity Employer. Veterans and disabled encouraged to apply.