What are the responsibilities and job description for the Inbound Marketing Strategist position at DAKCS?
Job Title: Inbound Marketing Strategist
Location: Remote or Hybrid
About Us:
DAKCS is a bold and innovative B2B SaaS company transforming how businesses handle 1st-party payment collection with our new product: Dash Billing. Our software empowers companies to streamline payment processes, improve efficiency, and unlock growth. As a small but mighty team, every hire plays a key role, and the opportunity to make an impact here is massive.
About the Role:
We’re searching for an Inbound Marketing Strategist to take the reins on our demand and lead generation strategy. This is your chance to build, optimize, and drive campaigns that attract high-quality leads and fuel our growth engine. You’ll own the inbound marketing funnel, focusing on businesses with budgets in the $1,000–$10,000/month range. Your goal? Create strategies that resonate with our audience, deliver measurable results, and position our software as the go-to solution for payment collection. If you thrive in a fast-paced, high-impact environment and are ready to push boundaries in inbound marketing, this is the role for you.
Key Responsibilities:
- Lead our inbound marketing efforts, designing and executing strategies to attract and engage prospects.
- Create and manage multi-channel campaigns (e.g., SEO, SEM, paid media, email, and content).
- Optimize lead acquisition and nurture strategies to maximize pipeline growth and conversion.
- Collaborate with sales to ensure seamless handoffs and align on messaging and target outcomes.
- Continuously analyze campaign performance and refine approaches for better results.
- Stay ahead of market trends and bring innovative ideas to the table.
What We’re Looking For:
- A proven track record of generating inbound leads for B2B software companies, ideally in similar markets or price points.
- Experience developing messaging and tactics that resonate with businesses in our target price range of $1,000–$10,000/month.
- Expertise in demand generation, digital marketing, content marketing, and paid campaigns.
- A data-driven approach to marketing, with a knack for analyzing and optimizing performance.
- Strong storytelling skills and the ability to craft messaging that resonates with decision-makers.
- Hands-on experience with marketing tools (e.g., Google Ads, LinkedIn Ads, marketing automation).
- A collaborative mindset with the ability to thrive in a small, fast-moving team.
- At least 3-5 years of successful, relevant experience.
What You’ll Get:
- A high-impact role where your creativity and strategy will directly fuel company growth.
- Competitive compensation (we recognize and reward excellence).
- A collaborative and innovative workplace with amazing people. We’ve won a Top Workplace in UT award 3 years in a row.
- The opportunity to work on a product that’s making a difference for businesses.
- The flexibility of a remote or hybrid working arrangement.
- Exceptional benefits and perks to support your professional and personal growth.
Ready to Join?
If you’re ready to own inbound marketing, generate results, and make a name for yourself as our Inbound Marketing Strategist, we want to hear from you. Apply now!
Salary : $1,000 - $10,000