Marketing Coordinator

Job purpose

Under the supervision of the Director of Marketing, the incumbent is responsible for coordinating the various areas of marketing, including direct mail, advertising, entertainment, promotions, special events, and player development.

Duties and responsibilities

• Exhibit conduct in accordance with all Illinois Gaming Board (IGB) Rules and Regulations, Federal and State laws and regulations, and Company and departmental policies and procedures.
• Consistently deliver positive, courteous, and professional guest service in all interactions with guests, visitors, vendors, and fellow employees.
• Coordinates Direct Mail Campaigns
  • Proof matrices, coupon copy, and verifications of coupon, files, and data. 
  • Implement offers in Super Playmate, and Marketing Manager. 
  • Verify offer implementation is correct
  • Completes all direct mail campaign tasks as assigned
• Coordinates Advertising 
  • Proof ad copy and designs
  • Represents GND as the advertising representative
  • Completes all advertising tasks as assigned
• Coordinates Entertainment
  • Setup and coordinate entertainment events
  • Represents GND as the entertainment representative
  • Completes all entertainment tasks as assigned
• Coordinate Promotions
  • Setup and coordinate promotion events
  • Represents GND as the promotions representative 
  • Completes all promotions tasks as assigned
• Coordinate Special Events
  • Setup, advance and run special events
  • Travel and/or attend off property events 
  • Represents GND as the special event representative
  • Completes all special event tasks as assigned
• Player Development
  • Represents GND as a marketing representative
  • Assists with Player Development and relationship building of customer base.
• Gain and maintain a working knowledge of casino systems as related to gaming, player tracking, and promotions.
• Safeguard the confidential information of all employee, department, and company records.
• Demonstrate a commitment to ensuring responsible gaming and responsible alcohol service by discreetly notifying appropriate management of concerns and observations.
• Ensure prompt and discreet notification to management and/or the Ethics Hotline of any observation of illegal acts or internal ethics violations.
• Performs other duties as assigned.

Qualifications

• High School Diploma or equivalent required. 
• Bachelor’s degree from a four-year college or university, with a preferred major in marketing, advertising, communications, or digital media.
• Three (3) to five (5) years of professional experience with marketing in a casino environment preferred.
• Ability to obtain a gaming license.
• Must have solid decision-making, organization, and interpersonal skills. 
• Excellent verbal communication skills are required. 
• The ability to thrive in a fast-paced multi-tasking, hands-on environment. 
• Ability to establish and maintain a positive and professional working relationships with all individuals. 
• Must be highly proficient in Microsoft Office including Word, Excel, and Outlook, as well as accounting systems. 
• Ability to work overtime and irregular hours and occasionally travel.