Campaign Specialist

Job Title: Adobe Campaign Specialist

Job Location: Irvine, CA

Job Duration: 3 months

Hybrid role

Job Description:

• This will be a 3 month assignment (might end sooner or go on longer than 3 months).
• This candidate will be expected to be on the hybrid Monday Wed Thursday.
• Business Travel: No Standard: 8-5pm with at least a 30 min lunch.

Job Overview:

• We are seeking an experienced Adobe Campaign Specialist.
• The ideal candidate will be a seasoned professional with extensive experience in Adobe campaign.
• This role involves leveraging Adobe Campaign Standard to deliver personalized customer experiences and drive business growth.
• You will lead the execution and continuous optimization of email marketing programs across Client ecommerce, nurture, and drip campaigns.
• This role is responsible for managing end-to-end campaign strategy—from creative build to segmentation to A/B testing and performance reporting.
• You will work cross-functionally to ensure all campaigns are timely, relevant, and data-driven, while also playing a key role in growing and maintaining a healthy, engaged subscriber base.

What You’ll Do:

• Plan, build, and deploy email campaigns including ecommerce promotions, business rewards and triggered workflows.
• Manage and optimize email database segmentation, and list growth strategies.
• Expertise level in building audiences within Adobe Campaign Standard (ACS) and applying key data points to build out customized segmented lists for customized deployments.
• Develop and maintain customer journeys and audience workflows within Adobe.
• Execute ongoing A/B testing across subject lines, content, creative, and send timing to continuously improve performance.
• Monitor email KPIs (open rate, click-through rate, conversion rate), analyze campaign results, and provide actionable recommendations.
• Collaborate with cross-functional teams (e.g., Copywriter, Design Team, and Analytics,) to align campaigns with business objectives and ensure seamless execution.
• Manage the campaign deployments within Adobe
• Create and distribute weekly reporting dashboards and performance recaps to stakeholders.

Daily Responsibilities:

• Creative Development

Creative build:

• Use KNAK online platform to build and QA email campaigns prior to moving campaign into Adobe platform.
• Once design is approved, configure, administer, and operate Adobe Campaign to build Multi-channel campaigns.

Adobe Campaign Implementation:

• Develop, configure, and maintain campaigns in Adobe Campaign Standard ensuring they meet client specifications and business needs.

Campaign Development:

• Design and implement data-driven marketing campaigns, including the creation of workflows, templates, and reports using Adobe Campaign Standard.

Data & Analytics:

• Data Integration: Work with data sources and ensure accurate and efficient data integration between Adobe Campaign, AEP, and other platforms to drive personalized marketing strategies.

Customization and Troubleshooting:

• Customize Adobe Campaign workflows, data models, and reports according to client requirements, and provide troubleshooting and resolution support for any technical issues.

Optimization & Reporting:

• Continuously monitor campaign performance, make data-driven optimizations, and provide detailed reports on key metrics and outcomes.

Other:

• Collaborate with internal stakeholders to understand requirements, create solution designs, and deliver actionable insights through campaigns.

Knowledge Sharing & Documentation:

• Maintain clear documentation for all implemented solutions and contribute to internal knowledge sharing.
• Assess and audit the current state of platform configuration and accelerate remediation plans.

Skills

Requirements:

• Minimum Experience: 4-5 years of hands-on experience in Adobe Campaign development, with expertise in Adobe Campaign Classic.

Adobe Experience Platform (AEP):

• Strong working knowledge of AEP and its integration with Adobe Campaign
• Campaign Configuration: Proficiency in configuring and implementing marketing workflows, email templates, and data integrations within Adobe Campaign.
• Database Knowledge: Familiarity with relational databases (e.g., SQL) and experience in data extraction, transformation, and loading (ETL) processes.

Problem-Solving Skills:

• Strong troubleshooting and problem-solving skills, particularly in campaign execution and platform integrations.

Communication:

• Excellent communication skills to interact with cross-functional teams and stakeholders.

Preferred Certifications:

• Adobe Campaign certifications (e.g., Adobe Certified Expert – Adobe Campaign Classic) would be a plus.
• Proficiency in SQL, HTML and Javascript, as well as other web technologies
• Familiar with KNAK or similar email building platforms.

Education:

• 4-5 years of hands-on experience with Adobe.