Director, Marketing

Description

About the Gwinnett Stripers:

The Gwinnett Stripers, Triple-A affiliate of the Atlanta Braves, deliver high-caliber baseball and vibrant game-day experiences at Coolray Field. Known for developing Major League talent and engaging the community, the Stripers honor local culture with initiatives like Copa de la Diversión and themed games. The Gwinnett Stripers are a proud member club of Diamond Baseball Holdings (DBH). DBH was formed in 2021 to support, promote, and enhance Minor League Baseball through best practices, professional management, innovation, and investment.

Position Overview: 

The Stripers are seeking an enthusiastic, driven, and energetic person to lead a progressive and innovative marketing team. You will lead our talented creative team and support our sales staff to increase revenue and overall fan engagement. Our ideal candidate will have extensive marketing experience with a can-do attitude. The selected candidate must be available to work a flexible schedule including nights, holidays and weekends throughout the baseball season. 

Essential Duties and Responsibilities: 

• Work with GM and AGM to develop, initiate and create our strategic marketing plan and maintain brand standards.  
• Oversee and manage marketing budget, allocate and invest funds while tracking ROI.  
• Oversee external communications, including press releases, email marketing, and team broadcasts.  
• Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.  
• Manage traditional and digital advertising schedules, content, and design.  
• Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement.   
• Lead our graphic design & video production team and establish our overall annual creative campaign while keeping club on-brand through all communications.   
• Identify marketing trends and new technologies that help reach organizations' overall business objectives.  
• Utilize SEO and social media strategies to attract new fans and enhance paid social.   
• Work with ticket sales, corporate partnerships, retail and special events to market non-traditional assets and opportunities.  
• Manage the ballpark experience at Coolray Field including but not limited to game script, music, video boards, control room and in-game entertainment to achieve ultimate fan experience.   
• Oversee community outreach & grass-roots marketing initiatives including mascot and promo team.  
• Lead in the development of each season’s promotional schedule along with ordering and distribution of promotional items.  
• Oversee Public Relations, stories, and media and distribute information appropriately for a changing media landscape 
• Foster an environment of creativity, productive brainstorming, and solution-based problem solving 
• Track advertising ROI and single-game ticket sales as functions of marketing and advertising value 
• Conduct in-stadium and digital market research surveys to help understand fan behaviors.  
• Generate ideas and implement activations to grow Club database and email distribution list.  
• Represent the organization in a positive and professional manner at all times.  
• Other duties and responsibilities as deemed necessary by Senior Leadership.  

Qualifications

Minimum Qualifications  

• At least 3 years of experience in leading a marketing department, preferably within the sports or entertainment industries  
• Ability to work independently and as part of a team  
• Strong SEO and Google analytics experience  
• Creative and analytical thinker  
• Strong writing and verbal communication skills  
• Must be a self-starter with passion for sports industry  
• Professional image and demeanor  
• Strong organization and time management skills; ability to multitask  
• Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)  
• Bachelor's degree in advertising, Marketing, or related field   
• Minimum of three years of marketing/ advertising experience 
• Professional or collegiate sports experience preferred 
• Experience in developing and executing game-day or large-scale event entertainment preferred