Marketing Generalist

Job Title: Marketing Generalist

We are seeking a versatile Marketing Generalist to join our team and take ownership of a wide range of marketing tasks. This role is ideal for someone who thrives in a fast-paced, dynamic environment and has hands-on experience in multiple marketing disciplines. The ideal candidate will be able to create compelling content, manage digital marketing strategies, execute marketing campaigns, and handle social media management. A key responsibility will be to manage incoming web leads, ensuring they are effectively followed up to drive conversions.

Key Responsibilities:

·      Plan and implement marketing campaigns across digital, social media, and email channels.

·      Develop engaging content for the company’s website, blogs, email campaigns, and social media.

·      Oversee social media accounts, managing content scheduling, community interaction, and engagement.

·      Perform market research to identify trends, evaluate competitors, and understand customer behavior.

·      Collaborate with the team to produce marketing materials such as brochures, flyers, and graphics.

·      Support the organization of events, trade shows, and webinars.

·      Track and evaluate marketing campaign performance, offering actionable insights for improvement.

·      Maintain and update the company’s website, coordinating with external digital marketing partners when necessary.

·      Distribute and analyze web leads, ensuring they are tracked, qualified, and forwarded to the sales team for follow-up.

·      Assist with internal communications and maintain consistent branding across all platforms.

Qualifications:

• Degree in Marketing, Communications, Business, or a related field.
• Experience in a marketing role, ideally in a generalist capacity.
• Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, email marketing platforms).
• Experience managing social media channels (LinkedIn, Instagram, Facebook, etc.).
• Familiarity with lead management and CRM systems to track and evaluate lead performance.
• Basic knowledge of graphic design software (e.g., Adobe Creative Suite, Canva) is a plus.

Benefits

All benefits start on first day of employment!

• The initial contract is for a 3-month trial period
• employer-paid medical for employee. Family coverage also included. 
• employer paid dental, and vision for employee and dependents
• employer paid long-term, short-term disability, and life insurance policy
• 401k Match
• Starting at 11 days paid PTO (inclusive of sick and vacation time) annually
• Professional development opportunities

Who We Are

As a proud subsidiary of Dicolor LED, Dicolor USA is inspired by a world without limits. We embrace and learn from our global community of customers, refining our products with high-end components, cutting-edge technology, and a powerful passion for excellence. By drawing insights from across borders, we create solutions that not only power our customers' visions but expand what’s possible for everyone, everywhere. 

Breaking Your Boundaries, Powering Your Visions