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General Manager

Dobbs Equipment, LLC
Riverview, FL Full Time
POSTED ON 1/28/2026 CLOSED ON 3/6/2026

What are the responsibilities and job description for the General Manager position at Dobbs Equipment, LLC?

Summary Of Primary Functions

Dobbs Equipment is seeking an experienced General Manager - Used Equipment. This position is responsible for developing and implementing plans and processes that increase used equipment sales, profit margins, and inventory turnover. The General Manager - Used Equipment will manage policies that involve valuation, reconditioning, and wholesale.

Essential Functions and Responsibilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. (Other duties may be assigned)

  • Reports and maintains market information regarding used equipment values and trends by using business intelligence (BI) reporting and analytics
  • Daily valuation of all used trade opportunities via MFPro eValuator tool, previous Dobbs Equipment sales history, online auction results, and like kind items advertised online via 3rd party sources
  • Maintains strong knowledge of geographic specific market values while considering pricing consistency across all Dobbs SE locations
  • Maintains balance in valuation around each specific item regarding to market data vs opinions
  • Develops and creates personal relationships with all possible outlets for dispersal of used inventory which may include: John Deere Remarketing services, wholesale markets, internet outlets, auctions, and trades or sales to other dealers
  • Owns and communicates the metrics that involve aged inventory levels, used turnover and used equipment margins with the sales team
  • Assigns trade values to assist in selling new equipment while ensuring the acceptable resale of used equipment
  • Track and communicate valuation vs realization of used equipment by salesperson
  • Track and communicate estimated reconditioning vs actual per machine with the individual salesperson and their Branch Sales Manager – identify trends
  • Partners with Marketing Manager to develop and manage aspects of used equipment marketing
  • Communicates, and executes used sales process
  • Executes a measurable and consistent reconditioning policy
  • Establishes reconditioning levels by product segment and class and manages adherence via personal involvement with service department on each machine
  • Distributes sales and finance programs for used equipment
  • Creates a system of washout tracking by machine and customer
  • Studies inventories turn and washout by product segment
  • Executes a process using available systems to distribute used equipment sales leads to the sales team
  • May include oversight of the Internet Sales Department and its personnel.
  • Presents as requested to a chosen audience

Qualifications: The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Sales experience
  • Industry experience
  • Used equipment experience
  • Forestry equipment experience
  • Customer Service experience

Education, Skill, And/or Experience Requirements

  • 5 years equipment sales experience
  • Ability to speak and write effectively one-on-one and within a group
  • Proficient in standard computer applications such as Microsoft Office and internet functions, business analytics and reporting
  • Familiar with John Deere and competitive products
  • Ability to analyze and interpret internal reports
  • High School Diploma or equivalent work experience
  • Associate or Bachelor’s degree preferred or equivalent work experience

Language Skills

  • Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Mathematical Skills

  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
  • Ability to apply concepts of basic algebra, statistics, and geometry.

Reasoning Ability

  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions, moving mechanical parts, and outside weather conditions. The noise level in the work environment is usually quiet.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to sit and walk. The employee may lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and color vision.

We’re an Equal Employment Opportunity and Affirmative Action Employer:

Dobbs Equipment is an Equal Employment Opportunity (EEO) and Affirmative Action employer. We are committed to providing an environment free of discrimination, harassment, and retaliation both for our employees and applicants. We make all employment-related decisions on the basis of an individual’s qualifications and job performance. We recruit, hire, promote, train, transfer, and make compensation decisions without regard to race, religion, color, creed, national origin, ancestry or citizenship status, sex, sexual orientation, gender, genetic information, marital status, pregnancy status, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Notice to Applicants: We participate in E-Verify in the United States.

Drug Free and Alcohol-Free Workplace Notice.

Dobbs Equipment is an Equal Opportunity and At-Will Employer.

Salary.com Estimation for General Manager in Riverview, FL
$87,610 to $123,089
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